White Label Direct Mail: Everything You Need to Know Before Getting Started
Consumers are continuously searching for the best value from businesses. In fact, 40% U.S. consumers are value seekers. They are cost-conscious and deal-driven. Agencies, SaaS platforms, CRMs, and enterprise businesses are under pressure to deliver more value, differentiate their offerings, and retain clients longer. Besides, they also want to find new methods to generate recurring revenue and expand their services.
Direct mail remains one of the most trusted ways to reach customers. However, building the systems to design, print, and deliver mail is too costly and complex. This is where PostGrid’s White Label Partnership Program lets you embed direct mail inside your platform under your brand. As a result, you gain a new revenue stream and extend your ecosystem with an offline channel that competitors can’t match. Also, it lets you avoid the cost of building print and compliance infrastructure yourself.
This blog will help you learn how white label direct mail works and its benefits. Also, we will discuss what you should know before adding it to your business.
Key Takeaways
- White label direct mail services help you expand revenue streams and offer more to clients.
- Your platform needs to integrate PostGrid’s API before onboarding clients.
- Your clients can send direct mailings from the existing platform.
- A white label partnership gives you complete brand ownership and control over client relationships.
- White labeling helps you avoid printing, warehouses, and compliance management.
- Enjoy Sub-organization features to manage each client.
- Grow from thousands to millions of mail pieces with predictable costs.
- Evaluate security and compliance standards before trusting a third-party provider.
- Scalability is essential for planning to earn recurring revenue.
What is White Label Direct Mail?
White label direct mail refers to offering direct mail to your clients/users under your own brand. As a result, PostGrid handles the technology, printing, and delivery. Your clients or users only see your name and platform. So, you don’t need to build expensive infrastructure or manage print vendors. Private-label products can command approximately twice the gross margin compared to national brands.
Why Do Partners Choose PostGrid?
- Expand Your Ecosystem: By partnering with PostGrid, you can add direct mail to your stack, making your platform a one-stop shop for clients.
- Differentiate Your Offer: Keep clients from moving to competitors by offering a fully branded offline channel.
- Strengthen Client Trust: Maintain complete control of your brand and client relationships while PostGrid powers the technology and delivery behind the scenes.
How Partners Launch White Label Direct Mail Fast?
Steps for White Label Partners
- Integration: Receive API keys, SDKs, and documentation. Then, integrate PostGrid into your platform or CRM.
- Brand Customization: Rebrand interfaces, dashboards, and communications so clients only see your identity, such as logo, domain, and messaging.
- Client Onboarding: Use sub-org features to onboard and manage multiple accounts with separate billing and permissions.
- Pricing & Billing: Decide how to package the service and retain full control over billing and margins.
- Ongoing Management: Track mail volumes, API usage, and client performance from your partner portal.
Steps for Clients
- Create Campaigns Within Your Platform: Your clients directly log in to your system. Then, they start uploading recipient lists or syncing data from their CRM.
- Select Mail Format: Clients can select from letters, postcards, checks, or self-mailers. Then, they can use branded templates to reflect your service.
- Preview & Approve: Clients preview mail designs, confirm details, and approve.
- Send With a Click: Once approved, they can launch campaigns directly from your platform.
- Track Results: Clients monitor delivery, returns, and campaigns inside your branded dashboard. Then, they can see reports and analytics on your custom dashboards.
Key Benefits for PostGrid Partners
- Revenue Growth for Partners: Set your own pricing, per piece, bundled, or part of subscription plans, and keep the margins.
- Sub-Organization Management: Purpose-built for multi-client agencies; manage each client separately while maintaining a single master account.
- Global Print Delivery Network: Support clients effectively in any market, ensuring faster SLAs for print and mail jobs.
- Enterprise-Grade Security & Compliance: SOC-2, HIPAA, GDPR, PCI DSS, and PIPEDA standards already in place.
- Predictable Scaling: Grow from thousands to millions of mail pieces with predictable costs.
Revenue Growth for Partners With PostGrid White Label Program
New Revenue Streams Without Extra Overhead
White label direct mail creates a revenue stream without the need for printers, warehouses, or compliance management. You set your own pricing, either adding it into subscription tiers or charging per mail piece. Since you’re billed wholesale by the PostGrid, the profit margins stay with you. Besides, McKinsey found that 92% of B2B buyers plan to purchase private-label products within the following year.
Recurring Income From Client Campaigns
Direct mail is rarely a one-off service. Businesses send invoices, policy notices, appointment reminders, and marketing promotions regularly. That translates to recurring revenue every month with white label direct mail. Subscription economy is expanding dramatically—subscriptions grew over 300% from 2012 to 2018.
What Does It Mean in Real Numbers?
Suppose a partner is serving only 10 clients. And each of them sends 10,000 mail pieces monthly. So that’s 100,000 pieces per month. With even a $0.10 markup per piece, the partner can earn $10,000 per month in extra revenue. Besides, this will be without handling production or compliance.
Scale Across Multiple Clients
As your clients scale, your margins expand. Sub-organization support from PostGrid allows you to manage each client individually while maintaining a single master account. So, this setup makes it easier to grow from thousands to millions of mail pieces while keeping costs predictable.
The Power of Ecosystem
PostGrid’s White Label Program allows SaaS platforms, CRMs, and agencies to become true ecosystem builders. So, instead of adding yet another stand-alone tool, partners can embed an offline channel directly into their existing suite of offerings. It lets them differentiate from competitors, retain clients longer by offering an all-in-one experience, and compete with platforms that don’t provide direct mail capabilities. In short, we work as the invisible infrastructure, enabling partners to expand their ecosystem without additional overhead or complexity.
Why Partners Choose PostGrid Over Other Vendors?
Built for Multi-Client Agencies
Unlike other direct mail vendors, PostGrid’s White Label Partnership Program includes sub-organization management. It is a specialized feature for agencies, CRMs, and SaaS platforms managing multiple clients. You can create and control individual client accounts, billing, and permissions while keeping everything under one master dashboard.
Global Print Delivery Network
PostGrid has multiple printing partners across North America, the UK, Australia, and more. It lets you serve international clients by producing and mailing locally to reduce costs and speed up delivery. It is a strategic difference you get with PostGrid over a regional or single-market provider.
Flexible Monetization
Where competitors often lock partners into a single pricing model, PostGrid offers usage-based revenue share, licensing fees, bundled pricing, and full control over retail markups so partners own their margin strategy.
PostGrid Partner Success Stories
SaaS Platform Integration at Scale
A CRM platform integrated PostGrid’s White Label Direct Mail in just six weeks. The inclusion of direct mail in their existing workflows helped their 8,000 business users to launch campaigns without leaving the CRM. Within the first year, they powered over 2 million mail pieces annually across their customer base. As a result, the platform created a new subscription tier and added a 15% uplift in monthly recurring revenue.
Agency Onboarding Enterprise Clients Quickly
A marketing agency specializing in financial services used PostGrid’s sub-organization setup to onboard 20 enterprise clients in under a quarter. Each client received its own branded portal and billing, while the agency retained a single master account for oversight. This approach allowed the agency to expand its offline offering alongside digital campaigns and increase client retention by 30%. At the end, they created a new recurring revenue stream from monthly mailings.
How to Select the Right White Label Direct Mail Service Provider?
Check for Full Brand Ownership
A proper white label solution should give you complete control of the client experience. Look for providers that let you customize the interface, pricing, billing, and communications. As a result, your clients should never see the backend vendor. Since 2022, personalization as a core experience strategy has increased by 50%.
Evaluate Compliance and Security Standards
Direct mail often contains sensitive data, such as addresses, account details, or healthcare information. Ensure your provider is compliant with major standards, including SOC 2, HIPAA, GDPR, PCI DSS, and PIPEDA. So, this protects both you and your clients from legal and security risks.
FYI: 82% of compliance leaders faced third-party risk consequences last year.
Look for Developer-Friendly Tools
There’s no need to build anything from scratch. However, you might need reliable developer tools to integrate the white label direct mail solution into your systems. Providers should offer:
- Sandbox environments for testing
- Scoped API keys for multi-client setups
- SDKs and sample code in multiple languages
- Webhook-driven workflows for real-time tracking
Review Partner Resources and Support
A white label direct mail API isn’t the only thing you need for your business to earn extra revenue. Knowledge and expertise of implementation are also necessary for the job. Altogether, they make it easier for your sales and customer success teams to win and retain clients. So, a good partner should also equip you with:
- Co-branding decks
- ROI calculators
- Objection-handling sheets
- Dedicated partner managers
- Complete engineering support
Measure Scalability and SLA Commitments
Scalability is everything when you are planning to earn recurring revenue. The more you onboard, the more you earn. So, the white label direct mail partner should offer the best scalability. Look for providers with a global print delivery network and a 2-day SLA on printing and mailing. This ensures you can support client growth without delays.
How PostGrid White Labeling Direct Mail Helps You Maintain Complete Brand Ownership?
Your Brand, Front and Center
With white label direct mail, your clients only see your brand. PostGrid runs everything in the background. However, the interface, communications, and pricing remain under your control. This keeps your reputation intact and strengthens client trust. Also, it improves the impression on clients and prospects. 88% of customers who highly trust a brand say they’ve purchased from it again.
Control Over Pricing and Billing
You decide how to package and sell the service. Whether you add it as a premium feature, include it in a subscription tier, or charge per mail piece, the pricing strategy is entirely yours. PostGrid bills you directly, and you bill your clients the way you want.
Flexible Multi-Client Management
Scoped API keys and sub-organization setups let you manage multiple clients from one account. Each client gets their own billing and tracking. However, everything flows through your branded platform. 7–9% cost savings from multi-client (shared) fulfillment models compared to dedicated models.
Consistency Across Client Experiences
Every communication, invoice, and campaign looks like it comes from you—not from a third party. PostGrid helps build long-term loyalty and reduces the risk of clients switching to competitors.
Full Transparency (If You Want It)
Some businesses prefer a “Powered by PostGrid” option for added credibility. Others keep the integration entirely white labeled. You get to choose the level of visibility that works best for your strategy.
Why Consider PostGrid’s White Label Partnership Program
For many businesses, adding direct mail to their offering feels out of reach. The costs of printing equipment, compliance standards, and the logistics of delivery can drain time and resources. Besides, even if you build it, maintaining uptime and scaling for high-volume clients is a challenge.
PostGrid solves this problem with its ready-to-use while labeled direct mail platform. The PostGrid Partnership Program lets you keep your brand in front, while they handle the infrastructure, mailing, and compliance behind the scenes. Moreover, it gives you useful tools like sub-organization management, enterprise-grade security, and integrations with leading CRMs and ERPs. As a result, you can start offering direct mail to your clients instantly, not months.
You own the billing and pricing process. So, it’s a scalable way to grow revenue while strengthening client trust.
Schedule a partnership strategy call to explore how you can expand revenue and retention with PostGrid’s White Label Program.
FAQs
Who Can Benefit Most From White Label Direct Mail?
SaaS platforms, agencies, CRMs, and enterprise businesses can use our white label direct mail services. Besides, it’s a perfect partnership program for companies that want to expand their services without managing print or mailing operations themselves.
How Quickly Can I Start Offering White Label Direct Mail to Clients?
You can complete the setup in a few weeks with PostGrid. As a result, you’ll also get API keys, sandbox access, and partner onboarding resources to launch faster.
Can PostGrid Integrate With My Existing CRM or Marketing Tools?
Yes, PostGrid provides integration options with major platforms, such as Salesforce, HubSpot, and more. Besides, you can also use custom integrations.
How Do I Track the Performance of White Label Direct Mail Campaigns?
Use the partner dashboard to monitor mail volume, client activity, and revenue contribution. Moreover, real-time tracking for delivery and returns is also available.
Is There a Minimum Volume Requirement to Start Using White Label Services by PostGrid?
Yes, the white label direct mail partnership program typically requires a minimum of 5,000 monthly mailings across all clients to qualify.
