Increase Response and Conversion Rates With PostGrid’s Online Direct Mail Services

  • Direct mail is impactful and interactive. It can help you reach out to prospects and connect with them instantly. 
  • Print and mail marketing can produce great results when done right. It is the best way to improve brand awareness and increase visibility. 
  • But, conducting a direct mail marketing campaign is a huge task. There are several processes involved making it time-consuming and hectic.
  • Use PostGrid’s direct mail API to conduct campaigns with high conversion rates. 
  • It replaces traditional direct mail tasks with smart automation features.

All-in-One Direct Mail Solution

Create, Design, Personalize, Send, Automate & Track your direct mail campaigns with PostGrid API

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Traditional Vs Automated Direct Mail Services

No Manual Effort Needed

  • Your staff needs to perform a lot of manual tasks to conduct a campaign in the old, traditional way.
  • All tasks related to direct mailing are monotonous and repetitive, affecting employee morale negatively.
  • Manual jobs affect the company’s productivity. Your employees can rather focus on important business areas and showcase their skills.
  • But, things can be different for your company if you use PostGrid’s direct mail services.
  • Marketing companies can help create, print, and mail in an automated manner without any manual efforts.
  • Get everything done with a few clicks and increase your campaign efficiency.

2 Business Days SLA

  • It is impossible to plan and conduct traditional direct mail campaigns swiftly. You need weeks and months of planning and organizing things.
  • Businesses conduct a lot of team meetings to come up with sound direct mail campaign ideas. It takes weeks to approve ideas and get started.
  • Oftentimes, you need to make a lot of edits based on feedback.
  • The entire process is daunting and time-consuming.
  • If you want to save time and streamline your activities, try marketing automation.
  • Our print and mail API guarantees a 2-day SLA. Get all your mail items designed and printed in this timeframe.

Save Resources and Money

  • The costs for handling a direct mail campaign in-house are significant. They can exhaust your marketing budget.
  • In traditional direct mail, you need to buy a lot of perishables like paper and ink.
  • Moreover, you also need to invest in high-quality printers and sorting equipment.
  • Small businesses can work on a low budget with PostGrid’s direct mailing services.
  • PostGrid also enables you to save money in other ways like getting huge postal discounts.
  • Our all-inclusive rates are competitive and affordable. You can conduct a campaign of any size according to your needs and budget.

Designing

  • Outsourcing your design to a professional is expensive. It is also challenging to find a designer that understands your goals.
  • You might need to meet with a few designers and discuss rates. Again, there are going to be a lot of revisions.
  • The other way is to do your design in-house. It can save costs and speed up the process.
  • PostGrid’s in-built templates are available for several direct mail formats. You can pick one and customize it as per your needs.
  • This way, you can design your collaterals yourself. It is a modern approach towards an efficient direct mail design.

Printing

  • It is difficult to select printing services that can print according to your needs.
  • You need a printer that offers variable data printing for personalized mail items. Plus, they should be able to print in high resolution.
  • Your mail items represent your brand. They should be appealing and eye-catching.
  • Marketing collateral can perform well only when they are attractive. They should impress the prospects the minute they pick them up.
  • Our advertising mailing services prioritize high-quality printing.
  • PostGrid’s associated printers are reputable and experts in their field. They can tend to your needs very well.
  • There is no need to pick the mail items from the printer. They are directly sent to the Canada Post office for mailing.

On-Demand and Bulk Mailing Services

  • On-demand and bulk mailing are both important and are needed at different points in time.
  • Sometimes, you need to only print and mail invoices to a few clients. But, other times, you might want to conduct a large-scale marketing campaign.
  • If you take the traditional approach, printing and mailing single pieces is difficult. You won’t get any bulk mail discounts.
  • Even large-scale campaigns are expensive for companies not using printing and mailing services. There are several different vendors you need to pay for. In short, you can never find a cost-effective way to print and mail traditionally.
  • PostGrid can solve all your problems related to on-demand and bulk mailing.
  • Our automated direct mail API is scalable and can accommodate all your needs. Hence, you can send mail items in any number.

Enhanced Security

  • It is difficult to maintain data security in the traditional direct mail approach.
  • Your design and print vendors may not follow the data security laws of the country. There is always the possibility of a data breach in such cases.
  • But, you don’t have to worry about such things while using PostGrid’s direct marketing services.
  • PostGrid is PIPEDA and HIPAA compliant. It also complies with other laws regarding direct mail marketing. Rest assured that your data is in the right hands.

Mailing Lists

  • Using house lists for a direct mail campaign is the smartest and most affordable option.
  • Traditional direct mail marketers spend a lot of time building accurate mailing lists.
  • Sometimes, they have to call up customers and ask for their correct addresses. It is impossible to execute this task if you have a lot of people on your mailing list.
  • PostGrid’s mass mailing services can help you build precise mailing lists in minutes.
  • You can also use several geo-demographics and build segmented mailing lists.
  • There are no extra charges to create fresh mailing lists with us.

Top Direct Mail Services in Canada

There are several automated direct mail service providers in Canada, but not all of them are built for business applications. Listed below are some of the leading direct mail services in Canada and their salient features.

1. PostGrid

PostGrid’s direct mail API and platform help you conduct direct mail campaigns from start to end. From designing to tracking your sent mail, PostGrid has it all.

You can start by integrating its API into your CRM. It allows you to draft your letters, invoices, statements, and other documents in no time.

With our in-built design templates, you can also design your marketing items like postcards. Just choose a template of your choice and you are good to go. You can customize your items as per your needs.

If you want to conduct a direct mail campaign but don’t have a mailing list, PostGrid is your best choice. It helps you build fresh mailing lists from scratch for no additional costs. You can build a targeted mailing list with us based on your buyer persona.

Not just that, PostGrid’s address validation API can standardize and verify your existing mailing lists. So, you no longer need to worry about returned and lost mail items.

We also offer bulk direct mail services that allow you to mail in any volume. There are absolutely no restrictions regarding mail volume. Plus, you can mail to any country in the world as we also provide international mailing services at competitive prices.

Track your mail items in real-time and stay up-to-date once your mail is sent securely through Canada Post.

Full Automation
  • PostGrid provides you with a fully automated direct mail system that completely avoids manual interventions.
  • Automating the personalization, printing, and delivery of direct mail saves you valuable time and resources. 
Address Validation API
  • Deliverability is a crucial aspect that can directly affect the end goal of your direct mail.
  • Address validation with PostGrid ensures that an address is accurate and deliverable.
SERP Certification
  • Software Evaluation and Recognition Program, or SERP, is a certification program from Canada Post.
  • SERP certification means PostGrid is authorized to access the official address database maintained by the Canada Post.
Bulk Mail Capabilities
  • PostGrid is perfect for businesses as it lets you personalize, print, and deliver bulk mail with an automated system.
  • You can even bulk verify your address database using nothing but a CSV file which is much more convenient than other tools.
Geocoding Capability
  • Geocoding enables you to map out where your customers or prospects are clustered and target those localities.
  • PostGrid’s geocoding lets you come up with marketing strategies based on demographics which is perfect for businesses. 

Who Should Use:

All large, medium and small businesses can use PostGrid’s print and mail services. It doesn’t matter if you mail 1 item or 100,000 items in a year, we have got you covered.

Companies that don’t have the time to select different vendors for different things should use PostGrid for our all-in-one services at all-inclusive rates.

2. Troi Mailing Services

Troi is another one-stop direct mail service provider. It can help you print and mail your postcards, letters, envelopes, and other items easily.

Though Troi mail does not completely design your items, its designing team can assist you with the same. They recommend sending design files in a PDF format from Illustrator and Adobe InDesign.

For printing, Troi has started a print division of their own named Timeline Printing. Its primary focus is direct mail projects, so you can be assured that your items are printed in high quality.

Being a Canada Post SmartMail Marketing partner, Troi has expertise in all the Canada Post mailing services. From Neighbourhood Mail to Postal Code Targeting, it can guide you well and help you conduct successful campaigns.

Direct Mail Outsourcing
  • Troi is a popular direct mail outsourcing firm with an established clientele in Canada and the US.
  • Once you have provided a mailing list, Troi can efficiently personalize, print, and deliver your postal mails.
Manual Processing and Fulfillment
  • Troi uses a manual process and fulfilment process for their direct mail delivery.
  • The manual process is ideal for requirements beyond the scope of automated direct mail tech but also much slower.
SERP Certification
  • Troi does not have a SERP-certified software for sending direct mail and hence does not have automation capability.
Bulk Mail Capabilities
  • Although it does not have an automated direct mail system for sending mailers across Canada, Trio does offer manual bulk mail capability.
  • It is much slower than an automated process, but it offers better flexibility.
Variable Imaging Capability
  • Trio uses a variable imaging feature to produce personalized direct mail.
  • Variable imaging helps you to personalize your letters using templates and replacing key elements to better connect with the reader.

Who Should Use:

Troi’s direct marketing services are ideal for companies who already have ready artwork and a mailing list. Also, you can opt for Trio if you want to conduct unaddressed mailing campaigns like Neighbourhood Mail marketing.

3. Vistaprint

Vistaprint is best known for its business card printing services. But, over the years, it has expanded its range of services drastically.

You can now print anything you want with Vistaprint- holiday cards, stickers, labels, postcards, letters, banners, notebooks, etc. You can also customize these items with your own photos.

The other popular items that are customized and printed by Vistaprint are bags, t-shirts, mugs, and hats. It has thousands of designs for you to select from. You can use one design for multiple items to keep your branding consistent.

The best part about Vistaprint is its easy drag-and-drop platform. It makes designing a breeze for you.

The platform also offers several sizes for different marketing collateral. For example, you can either select standard, medium-sized, or oversized postcards for your campaign.

Vistaprint also sells targeted mailing lists. These lists are focused on demographics like income, gender, age, location, etc. You can purchase both residential and commercial mailing lists from them.

Customizable Marketing Products
  • The most significant selling point of Vistaprint is its highly customizable marketing products.
  • You can print everything from postcards to clothing to banners via Vistaprint.
Unique Marketing Strategies
  • With its vast list of customizable products, Vistaprint enables you to implement unique direct mail marketing strategies.
Direct Mail Capabilities
  • Vistaprint does not offer a direct mail capability to send your mailers directly to your prospects/customers.
  • It is best suited for smaller businesses who wish to try unique marketing strategies and can afford to post their direct mail manually.
Design Capabilities
  • As Vistaprint primarily focuses on printing, they provide you with better printing options and intuitive tools.

Who Should Use:

Companies that want to tap into their creative side and print various different items like calendars and lawn signs should look into Vistaprint.

But, note that Vistaprint offers mail services only for postcards. For all the remaining items, you have to arrange for delivery on your own. If you think you can handle the mailing part, Vistaprint makes a great choice.

4. Print Fast

Print Fast is an online printing platform that allows you to print all types of personal, commercial, informational, and promotional items. Like Vistaprint, Print Fast also offers design and print services at affordable prices.

There are thousands of pre-built design templates on their platform to choose from. All you have to do is pick a design and the type of item you want to print on.

There are several items available for you like photo canvas, water bottles, mugs, aprons, key tags, and pillowcases. You can get them custom printed with your logo and marketing message in no time.

Print Fast helps you print on high-quality card and paper stocks using their modern offset printing technology.

Another great feature of this platform is that they offer same-day printing. In fact, they also offer 1-hour printing on a lot of products.

Unaddressed Admail 
  • Print Fast offers an Unaddressed Admail service, and you can send postcards to your target audience through this.
  • Unaddressed Admail, also known as Neighborhood mail, targets houses in a specific postal code or area and does not need addresses.
Personalized Postcard Mail 
  • Print Fast lets you print and mail personalized postcards to your target audience.
  • It is ideal for sending postcards but comes up short when delivering diverse mail pieces. 
SERP Certification And Automation
  • Print Fast does not have dedicated SERP-certified software like PostGrid. 
  • The lack of SERP-certified software also means that they do not have a functional automation system for direct mail.
1 Hour Printing
  • One of the attractive aspects of Print Fast is that they offer a 1-hour printing service, which can be helpful in case of business emergencies.
Specialized Printing For Real Estate
  • Print Fast has a specialized printing service for real estate businesses that prints not just brochures but signboards and much more.

Who Should Use:

Print Fast is a great platform for corporate gift printing. So, if you want to print customized gift items and in very little time, Print Fast can help you get there. But, it does not offer mailing services, so consider that before deciding anything.

5. Staples

Staples is also one of the best direct mail marketing companies in the country. You can just place an order on their website or by visiting a Staples store—they can handle everything from design to shipping.

With their expertise and state-of-the-art equipment, Staples is able to print your items on the same day. With around 300 stores in Canada, it is easy to reach out to them and order your products. You can also visit them during the weekends and evenings.

Staples has a “point and click” mapping feature that helps you build mailing lists. You can select certain postal codes, routes, and demographics to segment these lists.

Coming to the design part, Staples also has over a thousand templates for you to use. Once you make your selections, it proceeds to print and mail your items.

The only drawback is that its direct mailing services are a little expensive. As you select the printing and mailing options, the prices can add up significantly.

Direct Mail Outsourcing
  • Staples is a world-famous brand that offers direct mail, among many other services.
  • It takes care of all aspects of your direct mail process, including design, print, postage, and shipping.
Superior Printing Capabilities
  • Staples lets you print almost anything, and everything you want and hence is very flexible when it comes to printing.
Personalized Cheque Printing
  • Staples enables you to print high-risk materials like cheques and even allows you to personalize them.
  • Only a few direct mail service providers print cheques, and PostGrid is another popular choice for this.
Sales And Marketing Capability
  • The company also offers several sales and marketing capabilities, including high-quality flyers, newsletters, brochures, etc.

Who Should Use:

Businesses that want to print their items the same day and don’t mind paying a little more can opt for Staples.

6. Inapak

Inapak offers complete campaign fulfilment services in Canada. It also offers warehousing solutions in case you need to store your direct mail items.

The services offered by the company include specialty packaging, eCommerce fulfilment, in-house printing, and distribution among others.

Inapak can help you print personalized direct mail items and mail them through Canada Post. It also allows you to send items through Canada Post’s Unaddressed Mail and Neighbourhood Mail.

Direct Mail Outsourcing
  • Inapak is one of the leading direct mail outsourcing firms which uses modern and automated equipment.
  • The automated equipment used by Inapak makes their folding, collation and insertion process streamlined and fast.
On-Demand Personalized Printing
  • Inapak supports on-demand personalized printing of your direct mail.
  • Similar to PostGrid, Inapak also uses advanced laser and inkjet technology for printing.
List Rental
  • An attractive direct mail service offered by Inapak is list rental.
  • You can buy a list of high-quality addresses or contacts from Inapak and target your marketing efforts to these new contacts.
Bulk Mail Capabilities
  • Inapak supports bulk mail delivery, and it even enables you to get bulk discounts on your postage charges.
Personalized And Neighbourhood Mail
  • With Inapak, you can send both Personalized Mail (formerly Addressed Admail) and Neighbourhood mail (previously Unaddressed Admail).

Who Should Use:

Inapak does not offer any unique direct mail features but can help you print high-quality items and mail them smoothly. So, companies looking for something decent and reliable can opt for it.

7. Torpedo Marketing

Torpedo Marketing is also a Canada Post SmartMail Marketing partner like Troi. It offers direct mail and other marketing services all across Canada and the US.

For mail personalization, it offers variable data printing and customization services. You can also send unaddressed and non-personalized mail items with Canada Post through Torpedo marketing.

Variable Data Printing
  • One of the main reasons businesses prefer Torpedo Marketing for their direct mail operations is their variable data printing which allows superior customization of your mailers.
Polybagging & Shrink Wrapping 
  • Another direct mail service that Torpedo Marketing excels at is poly bagging and shrink wrapping, as it is of superior quality. However, it is generally used for larger packages. 
Superior Inkjet Printers
  • Torpedo Marketing uses high-quality inkjet printers to ensure top-quality prints for your direct mail. Top-notch printing acts as an indication of your brand’s credibility.
Personalized And Neighbourhood Mail
  • Torpedo Marketing has extensive expertise working on Personalized and Neighbourhood Mail.
  • Since it does not use an automated system, Torpedo Marketing can be ideal for smaller businesses.

Who Should Use:

Torpedo marketing offers budget-friendly print and mail services. Businesses that want to conduct their direct mail campaigns for low costs can choose this company.

8. PostcardMania

In-House Design Team
  • PostcardMania has a well-experienced in-house design team that enables you to create unique designs for your postcards.
  • The design process takes between two to four days, based on the complexity of the design. 
  • You can also use your designs if you prefer them that way.
Advanced Targeting
  • PostcardMania uses a system that quickly targets high-quality leads and even offers optional matching social media ads.
Robust Tracking
  • With PostcardMania, you get access to a robust tracking system that lets you understand your customer’s reaction to the direct mail campaign.
  • Through systematic iteration, you can improve your campaign and get better results.
Highly Customizable
  • The postcards from PostcardMania are highly customizable. 
  • You can either develop a unique design with the help of expert designers from PcardMania or use your own designs. 

9. Mail Shark

Direct Mail Outsourcing
  • Mail Shark is one of the most popular direct mail outsourcing firms undertaking your entire direct mail process.
  • Although they don’t use a fully automated system, Mail Shark can efficiently design, print, and deliver your direct mail.
Targeted Mailing Lists
  • One of the significant specialties of Mail Shark is that it can provide you with highly targeted mailing lists.
  • It enables you to reach the right audience and generate better quality responses.   
Monthly Mail Programs
  • Mail Shark offers a monthly direct mail program that you can use to send direct mail to your target every month.
  • It is created specifically for the real estate business as it is ideal for targeting new movers.
Free Design Services
  • If your business does not have a dedicated designer, then Mail Shark can be particularly useful. It is because they offer top-quality direct mail design service without any extra charges.

10. Cactus Mailing

Direct Mail Outsourcing
  • Cactus Mail provides a simple and easy-to-use platform for you to print your direct mails.
  • You can easily access their design, print, and mail services. However, they do not have a dedicated design tool.
Smart Marketing
  • The smart marketing concept from Cactus  Mailing combines direct mail marketing with digital marketing efforts.
  • You can use your direct mail to lead your targets to your landing page or website and enhance your campaign result.
In-House Design Team
  • Cactus Mailing has a dedicated team of expert designers that can create custom designs for your direct mail best suited for your campaign.
  • They do not have a design tool, but they allow you to provide your own designs and have them printed. 
Targeted Mailing List 
  • Cactus  Mailing provides a wide range of targeted mailing lists. It includes Consumer Mailing Lists, Business Mailing Lists, Speciality Mailing Lists, and much more.

All of the above-listed companies have their own set of features. Take care to consider all your requirements before making any decisions.

We hope this guide can help you understand the best direct mail services companies in Canada and make the right choice. We highly recommend checking PostGrid’s direct mail API and signing up here to know more about rich features.

Reaching New Audience

Other Direct Mail Features Offered That PostGrid Offers

Control Everything Through Your Dashboard

  • Our direct mail API allows businesses to centralize their direct mail efforts.
  • You can give design, print, and mail orders right from your dashboard.
  • There are several other things you can do like saving designs and mailing pieces in bulk.
  • Track and report your items in real-time.
  • Control which team members can access the dashboard. Manage the user settings at any time.

Customize and Personalize

  • It is crucial to customize your mail items as per your campaign objectives.
  • PostGrid’s online direct mail services can help you customize your mail design. You can add promotional messages to your transactional documents. We offer excellent possibilities for trans-promotional printing.
  • Personalization is another important aspect of direct mail. With PostGrid, personalize your pieces in any way you want.

Native and Zapier Integrations

  • Our zero-code native and Zapier integrations can make it easy for you to fetch data from your CRM.
  • Zapier enables you to connect with over 1600 apps and export data to your system.
  • You can draft mail items in seconds with this speed and convenience.
  • Integrate with Zoho, Salesforce, Quickbooks, Hubspot, and other popular platforms.

Address Standardization and Validation

  • Standardizing and validating addresses are important. Companies can face huge losses if they don’t double-check addresses before mailing.
  • Lost mail and failed deliveries are real problems. They lead to delays and other such issues.
  • Our address verification API can help you parse, standardize, and verify addresses. Thus, you can always have access to an updated and cleansed database.
  • Verify all local, national, and international mailing addresses.

Timely Reports and Campaign Insights

  • You should know your campaign’s response and conversion rates. PostGrid makes that knowledge easily accessible.
  • Log in to your account and find the campaign reports in your dashboard at any time.
  • Use these insights and reports to plan your future campaigns.

All-in-One Direct Mail Solution

Create, Design, Personalize, Send, Automate & Track your direct mail campaigns with PostGrid API

REQUEST A DEMO

Send Postcards, Letters, Cheques, and More

  • PostGrid allows you to print and mail several types of direct mail.
  • Postcards are the most common marketing collateral. People love postcards and like receiving them in the mail. 
  • Print and mail postcards through our API for better efficiency and accuracy.
  • The next popular direct mail item is a letter. You can choose a size that fits your needs and move ahead. 
  • PostGrid also helps companies send oversized envelopes for added emphasis. 
  • Cheques are very important and confidential mail items. For complete security and data protection, print and mail cheques with PostGrid. 
  • Other mail items that you can send with us are statements, invoices, newsletters, and more. 

Over to You

  • PostGrid’s on-demand and bulk direct mail services can make direct mailing a breeze for you. 
  • Plan your direct mail campaigns without worrying about the budget and time frame.  
  • Build fresh mailing lists and design attractive collaterals with us. 
  • Keep accurate campaign records and plan better campaigns. 
  • You can do everything related to direct mailing using PostGrid. 

Ready to Get Started?

Start transforming and automating your offline communications with PostGrid

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