The API offers a smart targeting tool. As the name suggests, its main function is to target the right audience for your promotional campaigns.
If your business, along with shipping products, also launches direct mail marketing campaigns, then you must have such a tool.
The feature enables you to send any type of marketing collateral to your chosen neighborhood. PostGrid enables you to select the location to distribute your direct marketing mails based on your customers’ demographic details such as age, gender, income, status, etc.
Plus, using this feature of PostGrid’s API is super simple. You can monitor everything from your PostGrid dashboard—no technical expertise is needed.