Cheque Mailers: What Are They and How to Use Them Successfully?
Did you know that marketing personalization boosts ROI by nearly 15%? But, it is not enough to add your direct mail recipient’s name on the first line to get their attention. It may seem like offline clickbait if you use the same tactics repeatedly.
So, what can you do differently? The answer is simple- employ cheque mailers to accelerate responses!
Perhaps, you currently use postcards, letters, flyers, etc., to communicate your offers to your audience. However, cheque mailing gets more importance because of its looks and has a more profound impact on your prospects.
This blog will cover why mailing cheques get high results and how to make the best of your campaigns along with the safest way to send large cheques. Let us begin!
What are Cheque Mailers?
A cheque mail is a faux cheque you send to your potential and current customers to sell something.
Typically, you write them fake cheques of XYZ amounts and tell them how they can earn revenues or save costs equivalent to that amount! Isn’t it an exciting twist to your already existing strategies?
You should pair these direct mailers with sales letters to talk further about your offer! The idea is to attach the cheque on the top of your letter to give it a unique, interactive look.
- Your cheque direct mailers must be noticeable
- They should provoke interest among your target prospects
- They should build desire or create a need
- They must be action-driving and productive
Drafting such cheque mailers is simple, but you can get twice the results from your generic marketing items!
Why Use Cheque Mailers?
Usually, direct mail has a response rate of 9%! And this ratio is for less complex items, like postcards, brochures, etc. So, imagine the response rates of cheque mailers that are eye-catching, highly personalized, and have a relevant CTA!
Here are more reasons to employ cheque mail items:
- They are innovative: You cannot deny that the concept of cheque mail is out-of-the-box! We often get sales letters in our mailboxes, but this idea gets more attention because of its uniqueness.
- Cheque mailers generate a guaranteed high open rate: You can send your marketing items in a brown, windowed envelope. It leads recipients to believe it contains something they can’t miss. Thus, you need not worry about people tossing your mail in the bin without looking!
- They are memorable: Unlike other spam mail items, cheque mail is unforgettable because of its design and layout. They also carry catchy headlines that align your solutions with the readers’ needs and create an ideal balance. Thus, recipients are more likely to redeem the cheque and avail of your benefits.
- Your cheque mailing efforts are long-lasting: Another reason to use cheque mail is you don’t need to conduct frequent campaigns. For instance, if you execute a flyer handout campaign, you may need to repeat it every day or at least once in a few days. But cheque mailers are long-lasting and can stay in a household for a long time, allowing you to conduct a few campaigns spread out over a period.
- You can supersede your competition: Trying something new is always beneficial because it helps you leave behind your competitors! Similarly, cheque mailers are a bridge between you and your prospects, enabling you to strengthen relationships and cut out your competition.
- A cheque mail item is cost-efficient: Luckily, you don’t have to burn a hole in your pockets to print and mail cheque envelopes. An automated direct mail API like PostGrid can do it for you at the most affordable rates you can get in the country!
Also Read: Cheque Printing and Writing Software
How to Use Cheque Mailers?
Not surprisingly, many marketers don’t know how to use cheque mailpieces in the most productive and efficient ways! This concept is relatively newer than brochures or handouts, but it is a bigger hit. Here are some cheque mailer examples and ideas for your perusal:
Make It Look Like a Real Cheque
The primary goal is to make your mailers appear like cheques. Some businesses prefer adding varied graphics and colours (which is also not a bad idea). But you can get more people to open it using the other way.
Instead of the recipient’s name, you can add their family name. For example, instead of only mentioning one family member’s name, you may write: “To- The Gilbert Family.”
Thus, it adds a personal touch to your cheque mailers, and your mailpieces immediately become relevant to the entire household.
Don’t Be Sketchy
Marketers attach a well-crafted sales letter to a cheque mail item to provide adequate information to the readers. You cannot send a faux cheque to someone with a large amount and expect them to know what it is.
It can be deceiving and disappointing to many people, so try to offer some details through the letter. You can write the letter like you would if you didn’t affix the cheque mailing on the top, and there’s nothing extravagant you need to do. However, mention what the cheque means clearly in your letter to drive action.
Add a Compelling Offer and CTA
The reason to send cheque mailers with a particular amount is to tell people how much they can save or generate! Imagine you are in the real estate business and want to inform prospects about the profits they can earn by selling the house via their company.
Your cheque should discuss a profitable deal- an offer you elaborate on further in your letter below. Also, add upfront CTAs numerous times throughout your letter to reinstate your message and get people to respond. Give them multiple options to reply to your cheque mailers, from calling or dropping an email to visiting you.
Use Different Fonts and Bullet Points
It is crucial to break down your letters into different sections. The cheque mail should cover the top part, say one-third of your letter. Now, you have two-thirds of the space to fit in your letter, which should have the following elements:
- Headline
- Introductory paragraph
- CTA
- The body of the letter
- Another CTA and your offer
- Closing lines
- Postscript
These aspects help you acquaint your readers with your mailing purpose and tell them what you have in store for your customers!
You can use PostGrid’s cheque mailers templates or upload your designs to start drafting your items. Also, our letter templates let you create well-thought-out mailpieces, dictating your goals and providing the desired results.
How Can PostGrid’s Direct Mail Solutions Help You Print and Ship Cheque Mailers?
Our online direct mailing solutions help you send various items, like:
- Marketing postcards
- Letters
- Flyers
- Newsletters
- Corporate gifting items
- Transactional mail, like invoices and statements
- Cheque mailers, etc.
Here are some case studies of how you can use these marketing mailers to promote sales for your company:
#1 Imagine you want to send the latest news about your business to prospects to get in touch and intrigue them. In such situations, newsletters are your best bet because people see them as informative and educational. Also, most customers actively rely on newsletters to make purchase decisions.
Unlike cheque mailing, newsletters have a more formal tone. They are the perfect direct mail type for subtle advertising and customer management. However, you can add everything about your business and product or service range and generate inquiries.
- Add a relatable headline that hooks the readers from the first line.
- Insert general news, tech insights, etc., that showcase your industry expertise.
- Subtly include offers and CTAs for people to act upon and buy from you.
#2 If you have an amount in your head as to how much savings a customer can make using your products, use a cheque mail to get going! For example, one of our long-term clients knew they sell their products at $120 cheaper than their competitors. Hence, PostGrid recommended they use cheque mailers to make their campaign a significant success!
They were sceptical initially, but the campaign generated an 89% response rate and a 12% conversion ratio. Pretty good, right? The cheque mailing displayed their confidence and offered a straightforward deal to customers of a $120 saving.
Conclusion
You must always experiment with different direct mail items, but don’t forget to try the cheque mailers and sales letters! They offer a creative approach to the old traditional mail and create a new pathway for your business growth.
To help you further, PostGrid offers speedy and effective cheque mailing services to all businesses! We offer everything you need to launch a successful marketing campaign, from state-of-the-art printing to campaign reporting.
Sign up now and see how our cheque printing API enables you to ship high-quality cheque mailers to your relevant prospects!
