12 Customer Appreciation Letter Examples to Thank Clients With Different Templates
Here’s an interesting fact for you: You can increase your profits by up to 95% with a customer retention rate of only 5%.
It is no secret that customer appreciation matters. Businesses can retain more buyers by contacting and thanking them more frequently. It makes people feel more valued. They think of themselves as more than a number in your list of leads when you appreciate their business.
A customer appreciation letter helps you achieve this goal. You can be one of those US companies that save more than $35 billion yearly by focusing on their buyers’ happiness and satisfaction.
But how to draft a thank-you message? Don’t worry because we cover just that in this blog! You can learn how to write a customer appreciation letter and get many samples below.
What Does a Customer Appreciation Letter Mean?
A thank-you letter is a special kind of message from a business. It helps you say “thank you” and maintain healthy client relationships for a long time. You might write one to appreciate someone for being a new or long-time customer. When you express your thankfulness, it keeps your customers happy and maybe even gets new ones through word of mouth.
A customer appreciation letter allows you to get the message across. Many people might also save it if you add a discount code or personalized message.
How Does Sending an Appreciation Letter to Customers Benefit Your Business?
Sometimes, it’s hard to give gifts to all our customers. However, sending a genuine appreciation letter to customer is easy, cheap, and works well to show you appreciate them and make the relationship stronger.
Customer appreciation letters help you:
- Show buyers you care. When you send customer thank you notes, it shows people that you see them as someone important. In return, you can win their loyalty and trust.
- Get feedback. When you thank a customer, it’s a good time to talk about whether they’re happy with what you did. After you say thanks for the job, you can also ask them if everything is okay and show them you care.
- Earn more sales. Buyers are more likely to tell their friends and family about your business on getting your business appreciation letter to customer. They also might hire you again in the future.
- Promote your products or services. Here’s an example: Say you send a thank you letter to a new customer to say thanks for choosing your business. In the letter, you can also tell them about other services you offer that they might like. It can boost your cross-selling and upselling activities, generating higher revenue.
Tips or Best Practices for Writing an Appreciation Letter to a Customer
Here are some things to remember when you write a thank you letter:
- Curate it quickly: If you’re writing because of something specific, like a meeting in person or a customer’s first purchase, send the thank you letter as soon as you can. For a first purchase, you could even include it in the package with a coupon to encourage them to come back.
- Hand-write the customer appreciation letter if possible: It makes you unique compared to other businesses. However, if you can’t write it by hand, at least sign your name at the end of each letter.
- Be authentic: Say a quick but heartfelt thank you. Tell them how much you appreciate their help.
- Use personal pronouns: Leverage active voice and personal pronouns like “I,” “you,” and “we” throughout your business appreciation letter to customer.
- Convey warmth: The primary element that makes a thank you letter work well is how friendly and caring it sounds. It makes your company feel more human. Being warm means being kind and easy to talk to. When you use words that show you understand and care, it helps you reach that goal.
- Proofread thoroughly: Before you send your thank you letter, please read it carefully to catch any mistakes and make it look professional and neat.
Customer Appreciation Letter Examples
Now that you understand how do you write a customer service letter of appreciation or what elements you should add, here are some samples for your reference.
Thank You For Your Purchase Letter
It is a generic appreciation letter to customer whenever they buy a product or service from your brand. You can send this message to show customers how much their business matters to you and that you appreciate them patronizing your brand.
| Dear [Name],
ABC Brand appreciates you buying our product from our latest summer collection. We hope you enjoy your purchase and revisit our online store soon. We have received your payment for Invoice number [X] in full on [Date]. You will get a confirmation after we pack and ship your items to your mailing address, which will only take two more business days. You may follow the tracking number XXXX XXXX, starting today at midnight to check where your parcels have reached. Please reach out if you need any assistance. Our customer assistance department is always available on call or chat to answer questions or clear your doubts. You can also write to us via email using this ID: xxxxx@abcbrand.com Thank you so much for choosing us. We look forward to serving you again. [Your Signaure] |
Thank You For Registering On Our Website
It is an excellent tactic to get prospective clients to sign up and follow up to close deals. You can send an appreciation letter to a customer to make them feel valued and push them ahead of the sales funnel. It boosts your chance of getting recognized by the prospect over other companies.
| Dear [Name],
We thank you for signing up on our website and staying tuned with us! ABC company appreciates having you onboard and our team couldn’t be more excited to assist you. We want to give you a 10% discount on all our items, whether you buy online or visit our store. It is our token of gratitude to have you choose our brand. You can use the code [XXXX] at checkout to shop online and redeem this offer. If you are visiting a store, please bring this letter with you. Please say hi on our online chat or write back if you have any questions or want to talk to someone. We are also available at the toll-free number [XXXX XXXX]. Happy shopping! Cheers, [Your Name and Signature] |
Thank You For Subscribing Letter
Many people wouldn’t buy from you instantly. They engage with the brand in many other ways, like following you on social media or subscribing to your weekly/ monthly/ quarterly newsletters.
Some businesses might consider them cold leads and wait for them to do more than subscribe. However, you can strike while the iron’s still hot by sending a business appreciation letter to customer, thanking them for engaging with you.
| Dear [Name],
We, at XYX fim, thank you for subscribing to our monthly newsletter “The Future is Now.” This publication has helped us showcase our expertise and keep our customers informed about the innovations and upcoming developments in the [X] industry. As subscribers, you would also hear about our upcoming sales, releases, news, exclusive offers, and much more firsthand. We have attached the invoice [X] for your subscription payment with this letter. Please ensure to also check our website’s news section to discover the latest trends and check what other readers love to read and share. Let us build a community of like-minded individuals together! You will be getting your first monthly subscription in the mail soon. Thank you again for subscribing and happy reading! [Your Signature] P.S. Check out our products at [PURL] to get customized deals and shop at the lowest rates. |
Thank You For Your Valued Feedback
Getting genuine feedback from customers is priceless because you can make the necessary modifications and not lose any clients. It also allows you to expand your business in the most profitable and customer-approved directions. Thus, learning how to write a customer appreciation letter to thank buyers who willingly offer feedback is crucial.
Also, try talking about specific points in the letter, like a feature the customer didn’t like or a recommendation about adding a service.
| Hi [Name],
I am [Your Name] from ABC Company’s marketing team. I am writing to you to inform you that we have received your feedback on our item no. [X]. Thank you for taking the time to draft and send it to our address. We also appreciate you filling out customer surveys on our website from time to time. Your feedback has helped us improve significantly. Your point regarding the [X] feature was excellent. It made us realize that a small modification can make the product even better for our clients. I will ensure to send the recommendation to the product development team for making the changes. Thank you again for contributing to ABC Company’s development. Regards, [Your Signature] |
Thank You For Referring Our Brand
Sending an appreciation letter to a customer whenever their referral buys from you can motivate them to refer your brand more often. It also spreads a positive reputation about your company selling a high number of products or services.
You can ask buyers to enroll themselves in a referral or customer loyalty program to get points for referring.
| Congrats [Name],
We are thrilled to inform you that your referral, [Name], bought from us via your referral link. It makes you eligible for availing 5 redeemable points. Once you hit 25, you can buy a free item from our website. We don’t require you to perform any task from your end to claim these points because we have already added them to your account. You can use them on your next purchase or wait till they hit 25. Most significantly, thank you for your love. We appreciate you referring our brand to friends and family. We are happy to have loyal customers like you. Regards, [Your Name and Signature] |
Birthday Customer Appreciation Letter
Reaching out to customers on their birthdays to thank them is a tried-and-tested marketing tactic. It helps you contribute to their special day and establish personal connections. Also, people are likely to save your customer appreciation letter if it also wishes them a happy birthday, like saving a gift from a loved one.
| Dear [Name],
A very happy birthday to you from all of us at ABC Brand. We are excited to celebrate it with you. Here’s a 25% off coupon to buy any item/s on our website until this weekend. You can use the code number [XXXX] at checkout to unlock the offer. Also, thank you for being our customer for almost [X] months/ years now! We appreciate it. Let’s get this party started! Happy Birthday! [Your Signature] |
Anniversary Letters to Showcase Customer Thankfulness
Businesses must remember when their buyers complete another month or year with them. They must celebrate these days to attract media attention or simply strengthen their client relationships and boost retention.
Brands can refer to customer appreciation letter examples to send anniversary messages and get into the buyers’ good books forever!
| Happy Anniversary, [Name]!
You just completed another year with ABC Company, and we are pumped! We value loyal customers, and you have been one of them for [X] years now. Thank you for being with us since the start. We strive to serve you the best and bring you top-notch deals and services. We cannot wait to share another year with you. Here’s a little something on our behalf to commemorate your time with ABC company, and we are looking forward to many more years. Enjoy a flat 40% off your next purchase until [Date] using this coupon code [X]. Please don’t hesitate to contact us should you need anything or want to speak to someone. Happy Anniversary again from each one of us at ABC! Thank you, [Your signature] |
Client or Company Milestone Thank You Letter
You might want to send a business appreciation letter to customer whenever you achieve a new milestone, like a specified sales goal or collaborating with your dream association. Some companies also celebrate whenever they find popular platforms willing to list their products or services.
The same goes for when your customers reach a milestone, like purchasing 50 items from you in the past year. It makes sense to acknowledge their contributions to your sales targets.
| Dear [Name],
Thank you for being with us throughout our journey of ten years! As we celebrate our 10th anniversary, we want to take a moment to reflect on our relationship. You have bought from us over 50 times, making you among our most loyal customers. We couldn’t have lasted a decade without people like you- who gave us a fair chance to survive and grow! Thank you again for everything. Ten years seem like a long time, but it flew away with you on our side. We have started selling our products on [Platform Name] recently, which was a huge step for us. The credit goes to you. Cheers! Anticipating another decade with you. Sincerely, [Your Signature] |
Holiday or Year-End Appreciation Letter to Customer
Many businesses learn how to write appreciation letter to customer to contact them during the holidays. It is the busiest season of the year- pushing organizations to motivate buyers to purchase more items. Additionally, it is a fantastic time to thank clients for all the times they bought from you throughout the year!
| Hi [Name],
The holiday season is approaching quickly, and we wanted to spend some time thanking the people who helped us make it to the year’s end. It is you who matters the most to ABC Company. We wish you Happy Holidays and that all your wishes come true. Keeping the December spirit alive, here’s a holiday gift for you: [XXXX XXXX] It is a coupon code to help you get 20% off all items until January 2. This discount is our token of appreciation to our loyal customers who have been with us throughout the year. Please don’t hesitate to reach out with any questions or concerns. Thank you again, and happy shopping! [Your Signature] |
Thank You for Quickly Completing Payments
Getting fast payments is a blessing for each organization. It keeps their revenue cycle flowing. Also, it contributes to the business operations operating without hassles. Thus, sending a customer appreciation letter to buyers who pay in advance or on time should be on your list. It encourages them to continue with the act and strengthens bonds.
| Dear [Name],
You have been a loyal customer of XYZ Brand for [X] months/ years. We thank you for always being upfront about your business requirements. Also, we appreciate you being prompt with your advance and on-time payments. It enables us to serve you better. You have paid your dues on time since your first purchase. Having reliable customers like you is what keeps our firm running. We can continuously add new products and services because of you! Please know how grateful XYZ brand is for you. Thank you, and we look forward to many more fruitful years with you! Many thanks, [Your Signature] |
Thank You For Your Interest in Our Brand
You have a high chance of converting leads into prospects if you thank your customers who express an interest in their products or services. They can send an appreciation letter to customers, making them feel welcome.
| Dear [Name],
Thank you for visiting our stall at the XYZ trade event. We appreciate you talking to my sales team and sharing your business needs. We look forward to chatting with you further about it. Please let us know a good time to hop on a call or meet at our office. We would be grateful for your time! Thank you again for your interest! Regards, [Your Signature] |
Customer Thank-You Letter With a Sample
It is best to send samples of your new products to your most loyal and long-term buyers. They can give their honest opinion about these items, improving your manufacturing processes.
Sending a customer appreciation letter can have many use cases apart from thanking clients. One of them is sending samples and getting feedback. Also, it makes the clients feel significant, boosting brand loyalty rates.
| Dear [Name],
Thank you for being a valued member of our community. We are glad to have you as a client and want to continue doing business with you for a long time. We appreciate you for all the time you have bought from us! To express our gratitude, we are sending some free samples for you to use. These products are from our latest ABC collection. We would treasure your feedback regarding them! We look forward to hearing from you soon! Regards, [Your Signature] |
Also Read: How to Send Your Customer Appreciation Letter?
You can send a customer appreciation letter via email, SMS, or handwritten letter envelopes. Choose the option that feels most natural for the occasion or client.
Businesses think that digitally contacting buyers can save time and effort. However, it also yields lower results. Since many people don’t bother reading branded emails, your letters might end up in their spam or trash folders.
On the other hand, sending handwritten postcards and letters provide a nostalgic feeling. You can leverage this personal touch to be remembered by your clients better than those companies that only ever send a thank you message over the screen.
Luckily, you can use PostGrid’s direct mail services to design, print, and ship the appreciation letter to customer databases. It reduces expenses and saves time by automating your “manual” processes. You can use it to contact people who support and appreciate your business without spending a fortune!
Final Thoughts
Sending a business appreciation letter to customer can help you boost sales and profits. Also, it allows you to spread brand awareness and get increased recognition.
However, we understand the time, money, and effort it takes to plan and launch such campaigns. Instead of asking your teams to spare time for these manual activities, you can rely on PostGrid to complete the mailings on time.
Contact our sales team to learn how to write a customer appreciation letter with PostGrid!
