Connect with your customers on a personal level by creating and sending customized direct mail, saving time by automating the whole process using direct mail automation software.
Traditional
Direct Mail
PostGrid
Direct Mail Platform
How does direct mail automation
benefit your business?
Direct mail automation includes sending letters, postcards, as well as other types of physical mail. Direct mail campaign tracking and targeting are digitized by these tools, enabling the creation, personalization, sending, and tracking of campaigns.
Direct mail automation also helps establish meaningful relationships with potential clients, applicants, and clients by sending direct mail. As a result, it offers a 30x higher ROI than digital mail and rises above the clutter of the inbox.
While direct mail automation has many advantages and prices are reasonable, the time investment is often not. Your teams will find it challenging to implement a direct mail campaign manually.
- Highly Targeted – Personalise every single mail piece intended for the right user with the right call to action. Personalization increases your chances of conversion and engagement by making it more targeted and personal to your end-users.
- Cost-effective – Direct mail automation software streamlines repetitive processes and actions not only helping in reducing cost by eliminating labor-intensive processes but also effectively improving efficiency be it following up with correspondences or automating repetitive promotional mailing activities. Set trigger-based events and send automated direct mail based on your events.
- Better for mass mailing – Direct mail marketing automation plays a vital role in bypassing the time, cost, and back-and-forth pre-press processes.
- Good Brand Recognition – The best benefit of direct mail marketing is that it boosts your open rate and increases brand awareness. It keeps your company’s name at the top of your customers’ minds, creates your brand equity, and boosts sales.
- Easier to Scale – Direct mail marketing automation software provides ease in scaling and outreach. Address verification & automation acts as an instrument that helps businesses to reach prospects at every stage. There is no limit to scalability with automation capabilities.
- Improved ROI – Once you include direct mail automation in your marketing strategy, you start to notice ROI improvement in no time. With consistent outreach, members are more aware of your organization and learn what you can give them.
Real-World Industry-Specific Outcomes
With Direct Mail Automation
- Healthcare
Healthcare organizations need direct mail automation to send important documents like bills, test reports, discharge summaries, and medical statements to patients. Printing and mailing these documents is a routine task. A direct mail automation platform can handle this work automatically, letting staff focus on patient care. It also helps them run mail campaigns to promote services and build brand awareness. - Financial Services
Convincing people to invest is hard. People are careful with money. Automated direct mail makes marketing easier for financial companies. Banks, insurers, credit card companies, and others often use direct mail to reach customers. PostGrid’s direct mail automation helps them send useful mail that builds trust and encourages people to use their services. - Ecommerce
Online companies, like ecommerce brands, can use automated direct mail to advertise, promote new products, and reach customers who left items in their carts. Many people don’t know about these brands because they don’t shop online. Direct mail automation lets brands print and send personalized mail that brings offline customers to their online stores. They can also send mail automatically when certain events happen. - Public Relations
Marketing and PR agencies run campaigns all the time. For direct mail, they can use an automation tool to do the work quickly and easily. This lets them focus on content, design, timing, and other details to get more responses. A direct mail automation tool handles all these tasks in one place.
Easy Steps to Integrate Our Automated Direct Mail Solution With Your CRM
- First, sign up for a PostGrid account and get your API keys from the dashboard.
- If you use HubSpot or Salesforce, connect PostGrid through the native app.
- If you use another CRM, check its marketplace, install PostGrid, and allow access.
- If your CRM does not support PostGrid directly, connect it through Zapier.
- If you use a custom CRM, integrate with the PostGrid API.
- Next, design or upload your mail templates.
- The API links your CRM fields to these templates.
- Set triggers or API calls so mail is sent when customers take specific actions.
How Did a Healthcare Company Use Our Direct Mail Automation Software to Send Personalized Patient Communication?
A leading healthcare company with a specialization in eye care was having a hard time with its direct mail operations. Keeping up with the strict regulations, high operational costs, and impersonal patient communication was impacting their patient retention and business growth.
They partnered with PostGrid to send personalized newsletters to their patients. Variable data printing made it possible to print specific content depending on the individual patient and their preferences. As a result, the distribution time was cut down by over 50% and operational costs by 35%. Their patients were more engaged than ever before and missed fewer appointments.
How Automated Direct Mail Software Works?
Direct mail marketing may seem easy to appear, but successful direct mail campaigns develop over time and with the right strategies. Before taking your marketing mail pieces to every door, we follow a few essential steps so that you can get maximum returns. Direct mail marketing begins with the main three components.
Focus on Promotional Offers
Once we have your targeted list prepared, it’s crucial to focus on promotional offers or coupons and not on the products or services. We’ve included this step as a process. Closing the deal becomes easier if you focus on the processes leading to sales, rather than just sales.
Identify and Target Your Audience
Your list determines your direct mail marketing campaign success and failure. It is important to identify the audience that can take an interest in your product or service. The higher your list is targeted, the higher are the chances of increasing the response rate.
Design Compelling Custom Creative
Attractive looking mail pieces usually get more response. As soon as your readers open the mail, they receive a creatively designed message, which entices them and increases the chances of getting higher response rates.
The world of direct mail marketing isn’t always easy to understand. If you need to determine your goals or want to create campaigns for your brand, if you’re willing to find out which print process or strategy can be better for your business, then schedule a demo today!
FAQs about Automated Direct
Mail Software
Why should I opt for an automated direct mail software when I can have it done in-house?
The automated solution ensures quality, accuracy, and security – which will boost your potential clients’ engagement, and retention, and garner leads. By adopting an automated direct mail tool, you will save significant time, money, and staff potential, which you can invest in achieving your business goals.
Why should I trust PostGrid for direct mail?
We strive for accuracy, security, and premium quality letter printing and mailing solution at the most competitive market price.
How will I know the status of my letter?
You can track and monitor the whereabouts – right from the processing of letters to the final delivery. You can use our best direct mail tool to track the status of your letters.
What are the product specifications you offer for folded self-mailers?
We utilize a couple of pre-endorsed papers across our business printer organization. To guarantee uniform quality and consistency across all of our mail pieces, each paper source determination should fall within a little reach. The detail/esteem range matches are mentioned below:
Our Bifold Mailers or Self-mailers include:
- Basis Weight goes up to 80# Cover with Gloss
- GSM: 218
- Full Bleed
- Adhesive: Stain resistant, low tack, clear fugitive glue
We regularly have an FSC-Certified and 10% PCW Product prerequisite for our obtained paper across our organization, an exemption has been made to loosen up our principles during the paper supply lack exacerbated during COVID-19. Learn more about Direct mailers here.
If you are an Enterprise or even a marketer curious about using folded self-mailers, get in touch with our Sales team or your Customer Success Manager.
Can PostGrid prevent depositing a cheque?
No, PostGrid, as a direct mail management software, only handles the printing and mailing of a cheque and isn’t currently the cash move. In case you have already submitted your cheque, and do not want it to be deposited then you will have to contact your bank with the cheque number along with requesting a stop payment.
When do I start tracking my Certified or Registered mail items?
Well, when using our direct mail management software you have to keep in mind that letters sent as Registered don’t get similar sweep occasions when compared to normal First or Standard class mail. Registered mail, however, gets a carrier tracking number along with a link that is sort of an add-on and will be available upon Canada Post & USPS receipt of the mailpiece.
It generally takes 2 to 3 business days following the mailing date of the mailer. Also, you can use the tracking number to track down your mail item through the carrier’s website.
Please note: While using PostGrid for direct mail automation- you need to remember that the test environment will not get a tracking number.
What is Standard Mail? Can I opt for it while using Direct Mail Management Software?
Canada Post & USPS Standard Mail is an alternate mail type that offers lower postage pricing. These are a little slower when compared to USPS first class. It uses a single stamp for the mail items that are within the standard weight range & range.
As a direct mail automation provider, PostGrid offers 2 SLA business days for the delivery. However, when using Canada Post keep the following dimensions in mind:
- 245 mm x 156 mm (9.6 inches x 6.1 inches)
- The maximum dimensions for cards and postcards to the U.S.A. or to any International destination: 235 mm x 120 mm (9.2 inches x 4.7 inches)
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