Deduplication is a critical data management process that involves identifying and removing duplicate records from a dataset to ensure that only unique entries remain. In the context of mailing lists, deduplication is essential for reducing redundancies, minimizing postage costs, and preventing multiple mailpieces from being sent to the same address.
This process enhances data accuracy and efficiency, ultimately leading to more effective and cost-efficient mail campaigns. By complying with USPS guidelines and industry best practices, deduplication helps organizations maintain a clean, reliable database, improving overall campaign success and customer satisfaction.
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