An inactive address refers to an address that is no longer valid or where the intended recipient is no longer present. In direct mail, sending to inactive addresses can lead to returned mail, increased costs, and reduced campaign effectiveness. Regularly updating address lists and using address verification tools can help identify and remove inactive addresses, improving deliverability and overall campaign success.
The US Postal Service labels some addresses “no-stat.” A no-stat address or inactive address indicator is used to signify that an address is not considered deliverable by the United States Postal Service.
