Latitude is a geographic coordinate that indicates how far a location is north or south of the equator, measured in degrees. In geocoding, latitude is used in conjunction with longitude to pinpoint precise locations on the Earth’s surface. Accurate latitude data is crucial for ensuring that direct mail is correctly routed and delivered, especially in location-based marketing and address verification processes.
Keep our strategies sharp with our glossary covering essential terms.
Understand the language that drives effective communication.
