Sales intelligence refers to the collection, analysis, and application of data to help businesses make informed decisions about their sales processes. This data often includes information on potential customers, market trends, and competition. Sales intelligence tools aggregate and analyze data from various sources to provide insights into customer behavior, preferences, and potential leads. Companies use sales intelligence to optimize their sales strategies, target the right prospects, and improve conversion rates. By leveraging this information, businesses can personalize outreach efforts and tailor their products or services to better meet customer needs.
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