A self-mailer is a type of direct mail piece that doesn’t require an envelope. Instead, it consists of a folded document, often secured with tabs or glue, which is designed to be mailed directly as is. Self-mailers are frequently used for marketing campaigns, promotional offers, and newsletters. They are cost-effective, simple to produce, and provide businesses with a versatile format for conveying their message. The design of a self-mailer typically includes multiple panels, allowing space for both imagery and text, while offering a streamlined appearance that grabs attention in a recipient’s mailbox.
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