Target market analysis is the process of identifying and understanding a group of consumers most likely to be interested in a product or service. This involves researching customer demographics, behaviors, needs, and preferences to better tailor marketing efforts and product offerings. Businesses use target market analysis to allocate resources efficiently, develop effective marketing strategies, and improve customer satisfaction. Understanding a target market allows companies to create personalized messaging and offers, leading to higher conversion rates and more successful marketing campaigns
Keep our strategies sharp with our glossary covering essential terms.
Understand the language that drives effective communication.
