Insurance Marketing Strategies and Ideas

Before getting into the different promotional tactics you may use, you must know what insurance advertising means and how it works.

Firstly, it leverages different marketing channels to promote life, medical, auto, and other insurance products to potential and existing policyholders. Also, it aims to cross-sell and upsell to clients, gaining more sales.

Here are the 20 new ideas for insurance companies to help them grow:

1. Curate Everything-We-Offer Sheets

Your agency must have a complete sheet of everything you provide to clients. It should be like a menu informing people about your offers with the rates.

Send this sheet to clients when signing them up or renewing policies. It lets them make better decisions, increasing customer satisfaction and retention.

The reason this sheet falls under the best life insurance marketing ideas is that-

• It is self-explanatory
• It makes people think about their needs
• It shows you care about your clients and want to keep them informed

Also, you can use automated direct mail services, like PostGrid, to print and ship these sheets to your prospect base. It is speedy, affordable, and more effective, making this campaign better for your brand.

2. Boost Your Connections and Partnerships

Step up your insurance marketing plans by connecting with your contacts and partners. They can get you the most business if you keep in touch using different platforms.

For example, you can send them holiday greetings or call and check on them once every few days. These little gestures can help them remember you, strengthening your bonds.

Here are some people you can collaborate with:

• Local fire and police departments
• Fellow insurance agents
• Real estate attorneys
• Financial businesses
• Banks
• Chartered accountants, etc.

These professionals meet many people who might have made purchases or require insurance. Hence, staying on top of their minds can be among the most valuable insurance marketing ideas for your business to achieve its goals.

3. Make Prospects Save Your Contact Details.

What do you do when you require a professional service or need to buy something, like a financial product?

Yes. You look up relevant contacts on your phone and call the person.

It highlights how significant being in someone’s contacts is, making sharing your contact details crucial. This insurance marketing tactic gets you ahead of the competition because you become the first person people call when they need something similar to your services or products.

However, how do you get clients and prospects to save your contact number on their phones?

Simple. You can send direct mailers with your contact information to all clients. Highlight these details, motivating people to save them.

Also, you can ask them to save your number and call or text you to get discounted premium prices. It is among the most efficient marketing strategies for insurance agents and organizations because it requests clients to do something in exchange for value.

4. Valuable Offers

Offers are more than discounted premiums. You can provide many other benefits to clients in exchange for their data, like their names, email addresses, phone numbers, and delivery information.

For example, you can conduct a raffle contest, where people can provide their mailing address in exchange for a chance to win a sponsored trip for two.

Some of the more common offers you can add to your insurance marketing campaigns are

• PDF downloads: Ask clients to enter their email addresses to download guides on how insurance works, different product types, etc.
• Free consultation: You can offer to listen to their requirements and suggest the best insurance types.
• Extra benefits: Provide add-ons with existing policies to grab more attention and sales.

5. Record and Promote Your Video Series

Canada’s video marketing spending will reach $4.47 billion in 2024. Hence, adding videos to your insurance marketing programs can work wonders, seeing how most successful businesses leverage them.

You can create a video series for your agents to use when pitching the policies. These videos can include tutorials, short clips, viral tips and tricks, etc.

Also, you can interview your CEO, director, or other people in senior positions to help people understand your brand’s mission. Please ensure these videos are in sync with your brand and provide value to the viewers.

You can promote the videos by adding links to your social media bios or printing them on direct mail items. Turn them into QR codes and short pURLs and see the views pour in!

6. Document Your Expertise Using Blogs

Blogs allow you to showcase your industry expertise and experience. They help you speak your mind and gain a following. Working on branded content, primarily blogs, lets you improve your insurance marketing ideas and reach more people.

Start with short blogs about trending insurance-related subjects. Then, you can expand on your insurance marketing efforts by creating and posting more personalized and value-added information.

Since insurance is still a complicated subject for many, educating people on different areas can be helpful to both parties. You can get the publicity you need to get sales, and your readers can derive value and make more informed decisions. It is a win-win!

7. Always Have Your Business Cards Handy

Business cards are among the most crucial business instruments. You exchange them with people you think might require your offerings, and vice versa.

Always have enough cards on you to drop in fishbowls at events or conferences, helping you achieve your insurance marketing objectives. Also, be ready to talk to people whenever possible, give them a card, and ask them to call you should they need something.

Though traditional, exchanging business cards is still effective and crucial in the insurance sector.

8. Use Outdoor Advertising

It includes advertising on billboards, posters, park benches, etc. You can also use signage to promote your services outside restaurants, supermarkets, and other places.

These life insurance marketing ideas help you reach a broader audience and boost your brand reputation. Also, you can display your contact details through these large-size ads, motivating people to capture your information and use it whenever needed.

Please don’t hesitate to spice up your outdoor insurance marketing campaigns by being creative. Use catchy taglines, images, cut-outs, and offers to grab attention and encourage them to complete the call to action (CTA).

9. Mail Press Releases

Press releases are formal correspondence for your readers or clients, informing them about the latest news.

You can create your branded press releases, highlighting your organization’s latest achievements, new products or services, and your expert opinions.

People want to educate themselves on different topics, giving you the chance to curate and mail educational press releases. They help you convince clients you are worthy of their business.

10. Leverage Search Engine Marketing (SEO)

SEO lets you get your website and landing pages to the top of the Search Engine Results Page (SERP). It boosts your insurance marketing campaigns by allowing more people to discover your organization and learn about the different services.

Also, SEO diverts qualified leads to your website instead of your competitors. It shows people you are among the top leaders in the insurance industry.

11. Build Marketing and Sales Funnels

Treat your clients differently during every stage of your organization’s sales funnel.

For example, you can use lead magnets and educational content for people at the top of the funnel (ToFu). However, prospects in the middle need more personalized details, requiring you to put more effort into your insurance marketing strategies.

Similarly, people at the funnel’s bottom are almost ready to buy, pushing you to put your best foot forward and offer irresistible deals.

12. Organize Webinars and Podcasts

Starting a full-blown podcast might not be your top priority when planning new ideas for insurance companies or businesses. However, it is a worthy investment.

You can take time off your busy schedule to record 10 to 30 minutes of content. Please ensure you put a responsible and well-educated person to this job who can share their expertise and summon an audience.

13. Map Out Your Social Media Strategy

Social media insurance marketing campaigns are never out of style. You can add many themes, subjects, taglines, images, etc., to your calendar.

Platforms like Instagram, Facebook, and X help you communicate with your target audience and share your brand’s offerings. Thus, leverage them to build your online reputation and get valuable leads.

14. Start a Referral Program

Referral programs allow you to treat your existing clients to something profitable. You can ask them to refer you to their near ones, getting exciting vouchers, rewards, or other benefits in exchange.

Some organizations promote their marketing ideas for insurance agents by offering a direct commission to customers. Any client can sign up for the referral program on the official website and become a member.

15. Conduct Email Marketing

Emails are convenient, speedy, and affordable. Thus, most businesses add them to their insurance marketing plans.

They send onboarding emails to new clients, welcoming them into the firm and reassuring them that they can meet the goals. Also, they email existing policyholders about expiration dates, renewal terms, and procedures.

It makes communications hassle-free, keeping all parties informed.

16. Ask Clients to Sign Up For Newsletters

Newsletters are another excellent point in your marketing ideas for insurance agents’ lists. You can use them as lead magnets to collect people’s names and email addresses.

Or you can print and send them as direct mailers because people like getting tangible items more than emails.

17. Share Client Testimonials

People want something they can relate to when making purchase decisions. Thus, share reviews from your existing clients using social media, email, and direct mail.

You can share short clips on Instagram or attach video links to your emails.

Also, businesses can use these insurance marketing ideas to print video links on their direct mail pieces. Your recipients can scan the QR code, redirecting them to your social media or YouTube channels.

Printing the entire customer testimonial with the name on your letter also works well. It allows prospects to read it without visiting an online page, simplifying the process.

18. Send Survey Forms to Clients

Surveying existing policyholders lets you understand their needs and expectations. You can use this feedback to learn how to retain more clients.

Also, you can showcase the positive results to new leads or prospects, increasing your chances of converting them.

PostGrid’s direct mail services help you bring these insurance marketing ideas to life. You can use our API, dashboard, or direct mail software to print and distribute survey forms directly to your clients’ physical mailboxes.

Also, we let you attach Business Reply Mail (BRM) envelopes with your forms, helping recipients to send their replies hassle-free.

19. Use Postcards

Postcards evoke nostalgia and make people feel special. They are also appropriate to send at any time of the year.

For example, you can send holiday greeting cards in November and December. It makes people understand that you appreciate your clients.

Also, you can send them a postcard to announce events, introduce new services, promote your offerings, and remind them of renewals. These endless use cases make postcards among the best marketing ideas for insurance agents and companies.

20. Get Automated Solutions

Automation simplifies everything, primarily in the insurance marketing industry. You can use a CRM to send emails, conduct social media campaigns, follow up with clients, reply to inquiries, and perform other tasks.

PostGrid’s direct mail CRM also works similarly. You can use our automated solutions to design, print, and ship your printed promotional items without doing anything in-house.