Physician Mailing List: What It Means, Benefits, and How to Get One
Are you looking for ways to contact physicians and develop a one-to-one network with them? Many companies may need to connect with doctors daily to sell their products or services. These include pharmaceutical companies, healthcare equipment manufacturers, financial service providers, etc.
Your best bet is to conduct a direct mail campaign from several online and offline channels available today. But, you need an accurate physician mailing list to reach a relevant audience interested in your offerings.
Undoubtedly, direct mail is one of the most effective ways to promote your brand. It is personal, memorable, and interactive. Hence, you have better chances of catching the recipient’s attention and compelling them to respond.
A laser-focused physician mailing list enables businesses to achieve their marketing objectives and improve ROI. It also lets them manage costs and save time filtering irrelevant prospects.
This blog explains the meaning and advantages of physician mailing lists. It also discusses the different methods to create one.
Let us dig in!
What Is a Physician Mailing List?
Mailing lists are a crucial part of direct mail marketing campaigns. And there are various mailing lists that businesses employ according to their objectives.
There were 92,173 physicians across Canada in 2020, and this number is still growing. Hence, you have a broad database to work with and increase your connections. But, you need to compile a proper list that contains the names and addresses of your relevant prospects, known as a physician mailing list.
Also, it contains other details, like gender, income level, location, etc., if you opt for segmented lists.
Who Uses Physician Mailing Lists?
There are several fields of manufacturing products that physicians need to treat their patients. For example, a company producing stethoscopes and blood pressure checkers needs physician lists for marketing and selling.
Similarly, there are many other companies in the healthcare industry that can benefit from these lists, like:
- Pharmaceutical businesses
- Health-tracking applications
- Diagnostic centres
- Insurance companies
- IT and web design services
- Business management solutions
- Collection agencies
- Healthcare event managers
- Print and mail vendors, etc.
These businesses can buy or rent micro-specific physician lists, like:
- Osteopathic physicians
- Primary care physicians
- Mds and DOs
- Practicing physicians, etc.
The marketing objectives of all the above businesses can differ considerably. Thus, the direct mail types they use might also be different. On one side, a web design company can send out creative and bright-coloured postcards. But insurance agencies may use 2-paged letters to explain their services in-depth.
Also Read: Direct Mail Marketing to Doctors
What Are The Benefits of Using Physicians Lists?
Businesses can benefit majorly from launching a targeted direct mail advertising campaign. Using valid and accurate physician mailing lists adds to the effectiveness of direct mail in the following ways:
Broaden Your Reach
It is ideal to use physician lists when you want to reach out to new prospects and increase brand visibility. The more physicians you can contact, the more sales you can generate.
Though most of your business would come from repeat customers, it is essential to tap new audiences. For example, you can compile a list of physicians from different cities to extend your services. Or, you would want to send mail to your cold leads and see if you can convert them.
Either way, physician lists can help you reach as many prospects as needed. Also, a direct mail API like PostGrid lets you connect with over 1600 apps via Zapier integration. Hence, you can have more exposure and expand your database widely.
Save Your Marketing Dollars
Direct mail marketing costs can be expensive if you strive to do everything manually and fail to distribute your budget evenly. For instance, you can spend as much as $1,000 to $1,500 on design. On the contrary, you can use PostGrid’s pre-built templates and save yourself from draining your budgets.
The point is you can save costs if you plan everything well, and using a segmented physician assistant mailing list is your first step. It prevents you from mailing to a generic audience likely not interested in your offerings and redirects your efforts to legible prospects.
Facilitate Repeat Mailing
You cannot convert every lead after the first time you mail it to a physical mailing list. Often, you may need to send mail to the same group of physicians a couple of times to see positive results.
Fortunately, physician lists allow you to conduct repeat mailings and boost acquisition rates. Once you have a targeted list that matches your buyer persona, you can use it to its fullest potential until you convert all the prospects.
Avoid Lost Mail and Returns
A precise physician mailing list would only consist of valid, deliverable addresses. Hence, you can avoid problems like delivery delays, lost mail, misplacements, returns, etc.
Again, you can save costs by not reshipping items again and again. Also, you can preserve your brand reputation by not sending irrelevant items to incorrect addresses, which may count as junk mailing.
Increase Response Rates
Using the correct physician mailing list helps you bridge the gap between you and your prospects. It connects you with physicians who are already looking for products or services similar to yours.
You can increase your response and engagement levels by sending personalized mail to your target audience. And physician mailing lists can help you get there!
How to Compile a Physician Mailing List?
You have many options to avail of a physician’s list based on your needs and budget. Below, we have included some of the best ways to get your hands on an accurate list:
In-House Compilation
You may already have the details of hundreds of physicians in your database. All that is left to do is arrange them systematically and compile an in-house physician mailing list.
But, there are many challenges to this method, like:
- You may not have the complete details of all the physicians in your CRM
- Your database could be old and outdated
- You may not have the time and resources to update and cleanse your physician mailing lists
Hence, try using PostGrid’s address verification solutions that help validate your existing mailing lists and make them deliverable. Also, PostGrid offers address validation as part of its direct mail services, helping your campaigns succeed.
Buy or Rent Physician Mailing Lists
Your next option is to rent or purchase lists from a vendor. It is an ideal solution if you don’t have enough in-house records to get started with and want to conduct a campaign nevertheless.
It only costs you around two to 30 cents per record. However, ensure that you select a good agency that sells correct and valid lists.
Use PostGrid to Compile Targeted Lists from Scratch
PostGrid can help you draft new physician lists according to your requirements. You can choose from several geo-demographics, like:
- Income Level
- Place of practice
- The number of employees
- Area of expertise
- Types of services
- Past buying habits, etc.
Hence, you can micro-target your prospects and conduct niche marketing to improve your ROI significantly.
Also Read: Best Direct Mail Marketing Companies
How Can PostGrid Help You Increase the Efficiency of Your Direct Mail Campaigns?
Our direct mail software can improve all areas of your mailing campaigns, from design and physician mailing lists to distribution. Here’s how:
- HTML and PDF templates: You can select from our professionally-built templates and create your own design for free. Also, you can customize them with your contact details, brand logo, and other elements if you need them.
- Address standardization and verification: Our address verification capabilities help you access NCOA-processed, SERP-verified physician mailing lists. Hence, PostGrid guarantees 99.99% deliverability and enables you to mail confidently.
- Print and mail fulfilment: We offer complete print and mail fulfilment, meaning you don’t need to do anything yourselves. After creating your mail design and compiling physician’s lists, PostGrid automatically gets your items printed and ships them with Canada Post. Also, PostGrid enables you to bag the best Canada postage rates to help you cut expenses.
- Real-time tracking and campaign insights: You can track every sent item in real-time as it moves along the Canada Post infrastructure. Thus, you can stay updated and conduct prompt follow-ups. Also, PostGrid saves your contacts, physician mailing lists, and campaign reports so you can have a look at any time.
Also Read: Bulk Mailing Marketing
Wrapping Up
Gone are the days when direct mail was costly and ineffective. Now, you can automate everything and save about 75% of your costs using a direct mail API like PostGrid. Also, it allows you to send bulk mail without having to do anything manually.
Our services also help you build a physician mailing list for your campaign. You can choose the relevant factors and create segmented lists that assure a positive ROI.
Also, PostGrid offers the most affordable rates across Canada, allowing you to conduct mailing campaigns within your budget.
Do you want to cut costs and reach out to relevant audiences using PostGrid’s physician mailing lists? Sign up now, and we will show you how!
