In this world saturated with digital marketing emails that your customers choose to dump in the trash folder, sending physical mail comes as a breath of fresh air for your customers. Moreover, the fact that there is less competition can be beneficial to your band. However, sending physical mail traditionally can be a waste of time and money. To amplify the impact of your marketing efforts cost-effectively, you should send mail online. By using a print and mail solution like PostGrid, you can send postal mail online, including letters, checks, self-mailers, flyers, and more, to your customers. 

In this blog, we will discuss the benefits of sending mail online. We will also share some tips and best practices you can implement to send postal mail online and boost its effectiveness.

Key Takeaways 

• Using an online solution like PostGrid, you can send physical mail pieces like letters, postcards, checks, self-mailers, and more to your customers.
  
• When you send mail online, you save hours spent on manual tasks and eliminate expenses associated with buying and maintaining supplies.
  
• Sending mail online is a safer alternative to traditional mailing. Using online tools, you can send as many physical mail as possible and keep track of all of them in real time.
  
• Segment the audience, personalize the content, and add tracking elements to ensure your physical mails have a long-lasting impact on the target audience. 

Yes, you can send mail online using our print and mail solution. You can send promotional as well as transactional mail online using our solution. Whether you want to send customized letters, postcards, checks, flyers, or self-mailers, PostGrid has got you covered. You can send these pieces as direct mail marketing materials to attract and engage your target audience. 

Save Time

You save time when you send mail online. You don’t have to spend time carefully writing, packaging, and sending the mail. Let us break down the difference you can see with traditional mailing vs when you send mail online. A typical traditional mailing will involve the following.

1. Designing the mail manually: 1-2 hours
   
2. Printing the pieces: The timing can vary depending on the quantity
   
3. Stuffing envelopes and applying postage: It can take up to 1-2 hours
   
4. Driving to the post office, waiting in the queue, and mailing the piece: This will take up to 45 minutes to 1 hour.

The whole process can take up to 5-10 hours. However, when you send mail online using a print and mail solution like PostGrid, you will be done in less than an hour since it involves the following quick steps. 

1. Virtually design your piece.
   
2. Upload your mailing list.
   
3. Select the mailing options
   
4. Review, approve, and send the piece for printing and mailing
   

You can utilize the saved time to refine strategies and develop creative campaigns. Moreover, since you won’t have to spend weeks preparing the mail, you can launch your product and services faster and seize the opportunity. With timely and relevant campaigns, you can boost engagement and increase the possibility of conversion.

Cost-Efficient

When you send mail online, you don’t have to worry about buying printing and mailing supplies like printers, paper, ink, toner, postage, stamps, etc. We will take care of printing and mailing your marketing pieces.  

Businesses tend to stock up on inventory to plan for the future. But in case of a change of information, say, your business has a new address, inventory like pre-printed stock might become useless. Moreover, in situations when your printing and mailing demands are low, spending money on maintaining inventory might not be a financially sound move. 

When you send mail online, you don’t have to worry about money draining on outdated stock or having to spend money for maintenance and repair of supplies like a printing machine. You can use the saved money to explore new segments that might have been costly to target previously. This will drive broader brand awareness. 

High-End Security and Compliance

When you send mail following the traditional route, you make the information within it vulnerable to privacy breaches. Let us assume you want to send letters as a part of your direct mail marketing. You are on your way to the post office, and someone steals the package from your hand. It contains sensitive information like the person’s name, address, and other details. 

A criminal can use these details to stealan  identity and make illegal transactions. When you send mail online using reputed providers, there is no scope for a data breach. Print and mail solutions providers like PostGrid prioritize data security. We process the data in a compliant environment adhering to protocols laid down by regulatory bodies like HIPAA, CCPA, and SCO-II. 

Real-Time Tracking

Tracking mail that you have sent through traditional methods can be a cumbersome process. You have to save the tracking number and visit the carrier’s website again and again to check if the mail has been delivered. What if you lose the tracking number? You will not be able to know the status of your mail.  

However, when you send mail online using PostGrid, you can track the status in real-time. Log in to your account, and you will get all the details about the mailed package on your dashboard. You can use the information to plan coordinated follow-ups through digital channels like email and increase the possibility of getting a response. 

Moreover, you can also leverage the campaign tracking tool that will give you insight into campaign performance. You can use this data to refine future marketing campaigns.

Scalability

Using a print and mailing tool you can send bulk mail to fit your campaign’s needs. This will be helpful on occasions when you have to send limited-time promotional offers during a holiday season or to promote a special event. PostGrid functions according to your demand. It will print and mail single and high-volume marketing pieces with a consistent performance. 

Streamlined Campaign Management

Using an online tool to send mail gives you the freedom to schedule and automate mass mailings. Thus, you can reach a wider audience without any logistical complexity. Additionally, many online solutions like PostGrid integrate with your CRM, giving you the ability to automate physical mailing based on customer’s actions. Take for instance, you can send a reminder mail to a customer for renewing the subscription or a welcome letter to a new customer.

💡Also Read: Best Direct Mail Services

Use Customer Data for Precise Targeting

Collect and use demographic, geographic, and behavioral data to segment your audience. You can then create highly targeted mails that resonate with the needs of the customers. Precise targeting will boost the engagement and increase the likelihood of getting a response. 

Take, for instance, you can leverage geographical data to launch localized campaigns in region-specific languages. This will make your mail relevant and increase engagement.

Personalize the Content

Personalized mail makes the recipient feel valued, which boosts the open and engagement rate. Our print and mail solution gives you the flexibility of customization when you send mail online. We offer variable data printing technology which allows you to customize elements like names, images, fonts, colors, and more. 

You can tailor the content and offer them a unique promotion catering to their needs. You can also attach a personal note with every mail you send online to reinforce brand identity. With our solution, you can print and mail relevant and engaging mail pieces for your customers.

Design for Maximum Impact

Physical mail has a tactile quality, hence, the design should be one of your prime focuses. The right layout with a clear and compelling message can make an impactful first impression and boost engagement. Use clear, attractive images when you send mail online. Make sure that the graphics and text reflect your brand’s voice and convey the right message about your product and service.

Integrate Tracking Tools to Gain Real-Time Insights

Tracking will provide insights into how your recipients engage with the mail and what drives conversion. Add QR code, and personalized URLs when you send mail online. This will help you understand the customer’s response and measure the success of your campaign. 

Keep track of metrics like response rate, and conversion rate to refine your future mail marketing strategies. You can leverage our campaign tracking tool to get real-time insights on your campaign performance. You can use it to analyze what worked and what didn’t so that you can improve your messaging and offers for future campaigns.

Combine With Digital Marketing Efforts

To make a long-lasting impact on your customers, we recommend combining your direct mail marketing strategy with digital marketing campaigns. Synchronize your direct mail marketing efforts with email, social media, and paid ads. This will send out a unified brand message across channels. Take, for instance, you can send a follow-up mail with an email reminder or a social media post to reinforce your message and keep your brand on the top of the mind of your target audience. 

Conduct A/B Testing to Optimize Performance

It can prove instrumental in refining your campaigns and making sure it resonates with the target audience. Conduct A/B testing on a small segment of the audience that fits your customer persona. This will help you determine which version of your campaign will have the most impact. Experiment with headlines, images, CTA, and more to see what resonates with your audience. 

Define Clear Objectives

Decide the objective for your campaign. Is it lead generation, client retention, or upselling services? Having a clear objective will help shape the right message and build targeted strategies.

Add a Clear Call to Action

Your CTA should convince the customers to take immediate action. Keep it simple, visible, and direct. It should easily guide customers to your desired outcome, whether it is visiting a website or calling a number.

Ensure Data Privacy and Compliance

Adhere to the data privacy rules and guidelines laid down by regulatory bodies. When partnering with a print and mail solution, make sure they implement data privacy and security technologies to prevent data breach and fraud. With PostGrid, you can send mail online free from worry of non-compliance. We follow guidelines laid down by HIPAA, CCPA, and SOC-II while processing the customer’s data for printing and mailing.

Keep Your Address Database Clean and Up-to-Date

To ensure you are sending out the right message to the right person, make sure your database has accurate and up-to-date addresses. You don’t want to waste your marketing budget by sending details about your lawn care service to people living in an apartment, do you? 

When you send mail online, make sure the address is verified. Our print and mail solution comes with address verification capabilities. We will cross-check every address with USPS to ensure it exists and is deliverable. Furthermore, by checking the addresses against National Change of Address records, we will ensure that you are sending mails to the customer’s current address.

PostGrid is your one-stop solution to send mail online, whether it is a postcard, letter, check, flyers, or self-mailers. Using our print and mail solution, you can send single or multiple marketing pieces in one go. We offer variable data printing technology. You can customize the pieces to fit what your brand represents and how you want to resonate with your target audience. With us, all your mail will reach the intended recipient, since we verify the addresses before sending the mail. You can check the real-time status of your marketing pieces from our dashboard.

To understand how you can send mail online using PostGrid, let us consider that you want to send postcards to your customers.

1. Sign up to PostGrid’s account. You will be directed to the dashboard.
   
2. On the left-hand side panel, under Orders, select Postcards. You will find Create Postcard on the right side of the screen. Select it to design a new postcard.
   
3. Select your preferred size. You can choose from 6*4, 9*6, and 11*6.
   
4. Upload the CSV file of the list of addresses you want to send the postcards to. You also have the option to select a single contact from the drop-down menu.
   
5. You will have to add both the front as well as the back design of the postcard. You can either create a new temple or use the ones in our gallery. You can also upload the PDF of your postcard by clicking on the “Upload a PDF” button.
   
6. Select the mailing class from the drop-down menu. It can be first class, standard class, or express delivery. In case no mailing class is selected, PostGrid by default chooses First Class. To avail of low postage fees, you can choose Standard Class. The delivery timing will vary depending on the method you choose.
   
7. Select the date when you want to send the postcards. PostGrid allows you to schedule sending mail online in advance. You can use it for setting up trigger-based campaigns for relevant outreach. For instance, you can send a follow-up mail post-inquiry or a thank you mail post-purchase.
   
8. Upon clicking Create, you will be redirected to the list page. If you want to see how the postcard will look before sending it out, you can click on View PDF. You can then select the one you want to send. It will take you to the current status page. To proceed with printing and mailing, select “Progress”. 

PostGrid’s user-friendly print and mail solution makes it easy to send mail online. If you want to start printing and mailing marketing pieces, talk to our sales team now.