Top 8 Benefits of Using an Online Print and Mail Delivery Business
Are you looking for direct mailing solutions to help you connect with your audience personally and gain their trust?
Yes?
Well, we know your first thought might be to plan a campaign in-house, but it is hard to dedicate enough time and effort. While struggling with these challenges, you may think of outsourcing your tasks to a mail delivery business to assist you throughout the process!
The result? You can save thousands of hours of manual effort while sending affordable, highly-quality printed items that drive high responses and enhance brand recognition.
How are we so sure?
Here’s how- take a look at the following statistics:
- 81% of Canadians read their mail items the same day.
- Postcard marketing has the highest response ratio (4.4%) compared to online marketing (0.12%).
- Customers have a 40% higher company recall when they get a direct mail item followed by an email.
The point is—we already know direct mailing is effective for all companies. But using the services of a mail delivery business can help you do it better!
So, what is a mail delivery business, and how does it work? Read on to get the answers to these questions and take your first step toward transforming your company!
What Does a Mail Delivery Business Do?
Mail delivery vendors help ship transactional, marketing, and compliance mailers to the correct recipients.
Imagine you have a couple of documents to mail to your clients, but your staff is too busy to affix stamps on the envelopes and take them to the Post Office. A business mail delivery service helps you complete such tasks, allowing you to save time and improve efficiency.
Instead of worrying about logistics, you can streamline your shipping activities and get postal discounts. Some vendors help you track your items and check progress reports.
You may select a mail delivery business like PostGrid that helps you draft and print your documents and marketing items. These additional services enable you to outsource all your direct mailing activities from start to finish—guaranteeing positive campaign results!
Top 9 Benefits of Using Canada Post Business Mail Delivery:
Outsourcing mail delivery tasks to a business can bring many advantages, such as
#1 Increase Speed
All businesses in sectors like retail, financial services, etc., regularly send invoices to their clients. But imagine if you need to send a bill urgently to a client and your staff forgets to ship it, delaying the payment. Or they make an error while drafting a business contract. Such errors can lead to significant monetary losses and tarnish your reputation. Luckily, a Canada Post business mail delivery solution like PostGrid helps companies avoid such problems.
Instead of relying on manual effort, an online mail delivery business can automate everything to increase efficiency and ship your items on time.
#2 Avoid Investing In Printing Equipment
Most companies have an office printer to allow employees from several departments to print the documents they require daily.
But what happens when their printing volume increases?
And how do they print complex mailers, like postcards or coupons?
The answer is—they invest in an expensive, high-tech printer!
But, outsourcing your shipping processes to a mail delivery business can help you avoid investing in such equipment and spending on their maintenance. It also eliminates the need to buy perishables, like ink cartridges, paper stock, labels, stamps, envelopes, etc.
#3 Maintain Consistency
Customers like dealing with companies that maintain high consistency levels.
Yes! First impressions matter, but companies should make a constant effort to keep up with customers’ expectations.
A business mail delivery solution allows companies to send high-quality and eye-catching mailers to influence the audience positively. These mail items use the same paper stock, finishing, and layout to create a strong brand image.
Most mail delivery business vendors like PostGrid allow you to create and save design templates according to your preferences. It makes it simpler for you to improve brand recognition and spread awareness.
#4 Customize Your Items
Though consistency is crucial, it does not restrict you from creating and shipping unique mailers for each campaign. An effective mail delivery business can help you add customizations that make your mailers appealing and result-driving. Here’s an example-
Tim Hortons, a leading coffee brand based in Toronto, has a red and white-coloured logo. It prints the same logo each time while sending a document or advertising postcard to its customers. The company also uses the same two colours to help people remember them and maintain consistency.
Tim Hortons allows its users to send digital and physical gift cards to their family, friends, etc., living anywhere across Canada. Here is what their cards look like-
Source: timhortons.ca
You may add your recipient’s name with their email or physical address accordingly before selecting the card’s amount!
But did you notice something similar about these cards?
As discussed earlier, they all have the same colours representing the brand worldwide and help create a strong brand identity! Tim Hortons also uses the same font for the logo to make all the cards look similar.
It does not mean they send the same mailers always. They can experiment with different postcard sizes, develop unique offers for new and old customers, or add customized images to their items.
PostGrid’s advanced business mail delivery API can help brands create, produce, and ship customized items to improve their ROI!
#5 Add Tracking Barcodes
It is puzzling to track your mailers, primarily if you send them in large volumes. You may select Canada Post Priority to get tracking numbers. But it is still daunting to enter them on the website and check the status.
PostGrid’s automated print and mail delivery business help you to presort your mailers and add tracking barcodes. They enable you to get massive postal discounts and stay updated about your deliveries.
#6 Boost Your Business Credibility
All companies constantly face the challenge of
- Leaving behind their competitors
- Establishing valuable customer relationships, and
- Boosting credibility in the marketplace
The Canada Post business mail delivery solution allows them to bring these goals to life. They can print and ship many items that help them grab the audience’s attention:
- Newsletters: Showcase your industry expertise and discuss your recent achievements. You may also print and ship monthly newsletters using a mail delivery business service to highlight the introduction of your latest products and services.
- Postcards: Organizations can send marketing postcards using the services of a mail delivery business to increase engagement. They might opt for different sizes and designs according to their message.
- Letters: PostGrid’s print and ship API for online business mail delivery help send personalized letters to customers and prospects. These mailers enable companies to communicate with their audience 1:1 and persuade them to give their brand a go! They can also add client testimonials and real-life case studies to improve credibility and authenticity.
#7 Nurture Your Sales Activities
Using a Canada Post business mail delivery solution can assist your marketing and sales departments-
- Generate more leads for your pipelines
- Convert cold prospects into loyal customers
- Increase revenue and eliminate unnecessary expenses, etc.
The next time one of your sales managers calls a prospect, they can refer to a marketing mailer you sent to get the upper edge. Companies that use such strategic selling techniques using a mail delivery business can generate higher incomes than usual!
Some business mail delivery solutions like PostGrid enable you to combine offline and online marketing. You can integrate our API into your Hubspot, Zapier, ActiveCampaign, and other accounts. It helps you start printing and mailing items within your existing workflows without complex installation processes.
#8 Stick to Your Comprehensive Business Plans
All businesses have detailed plans to promote their products and services and to expand their customer network. But they can seldom keep up with them because of the
- Lack of staff members
- Time constraints
- Low budget
- Inadequate resources, etc.
A mail delivery business allows them to overcome these challenges effortlessly. For example, PostGrid’s direct mail services enable companies to launch a marketing campaign without having a mailing list. You can use several demographics, like age, gender, location, income, etc., to compile a list from scratch!
PostGrid even lets you stay informed and follow up with your clients on time! You can log into your account and access your tracking reports and campaign analytics whenever needed.
Thus, business mail delivery solutions empower a company to grow even if they do not have the necessary resources to begin! These services give them a headstart to reach out to more people and boost visibility.
How to Choose the Correct Business Mail Delivery Vendor for Your Company?
Consider the following factors before selecting a mail delivery business to outsource your printing and shipping activities:
- Prices: The vendor’s price plans must suit your requirements and budgets. Avoid settling for services that burn a hole in your pockets and do not offer quality services. You can check the prices on the company’s website or ask them for a quote to compare with other vendors. PostGrid offers the lowest prices across the country with several plans to let you choose according to your needs. Clients can opt for our starter plan and send 500 mail items monthly without hassles.
- Turnaround time: Define your time expectations and find a vendor to help you deliver your items in the said time. It is primarily significant for companies that wish to conduct time-critical marketing campaigns or send urgent documents.
- Personalization: Select vendors that offer technologically-advanced features to help you get the best out of your campaigns. An effective mail delivery business like PostGrid lets you personalize your mailers at no extra fee.
- Reputation: Research your business mail delivery vendor and check the feedback of other customers. Find a company that has a reputed client base and has positive reviews.
- Technical support: If you choose an automated mail delivery business like PostGrid, check whether they provide on-demand technical assistance. Luckily, PostGrid has a 24 x 7 customer support system to help clients whenever they need us.
- Hidden fees: Select a vendor offering a transparent pricing policy that does not add hidden costs to your bill after the campaign.
- Print and mail fulfillment: Check whether your mail delivery business provider offers complete printing and shipping fulfillment. If not, switch to another vendor to avoid wasting time and money by carrying out most activities in-house.
How Does PostGrid’s Online Print and Mail Delivery Business Benefit Its Clients?
PostGrid is a one-stop solution for companies from all sectors, including healthcare, retail & eCommerce, insurance, etc. Our online mail delivery business provides all-inclusive services to help clients complete all their tasks under one roof!
One of our clients in the education sector required an automated mail delivery business to print and ship items like
- University prospectuses
- Admission confirmation letters
- Meeting notices
- Marketing letters and postcards to parents
- Student performance reports
- Prodigy hiring letters, etc.
They employed our print and mail delivery business to help them send thousands of these documents monthly. The result was overwhelming because they could save nearly 75% of the costs they used to spend on mailing before outsourcing their tasks to us. Now, they use our solutions monthly for their everyday printing and shipping tasks!
Here is how they described our functions during one of our regular coffee meetings:
“Your direct mail services have helped our university grow 10x in the seven months we have worked together. We have more time to focus on other activities and get more inquiry calls. Your API integrations, design templates, address verification capabilities, campaign analytics, etc., have helped us connect with more students and increase admission levels drastically.”
Below, we have elaborated on our Canada Post business mail delivery features to help you get a more practical understanding:
- Address validation: You can standardize and verify your customers’ mailing addresses to ensure deliverability. It helps you send items to the correct people and reduce mail returns.
- Metadata tagging: PostGrid’s online mail delivery business allows you to add metadata tags to your transactional and marketing mailers. Using this feature, you can look up past campaigns, analyze results, segregate your mailpieces, etc.
- Response mechanisms: Our automated business mail delivery helps you add several responsive elements to your items, like QR codes and pURLs. They encourage your recipients to respond and enable you to measure the campaign results.
- Design: You need not hire a designer to create artwork for your mailpieces. Our mail delivery business’s professionally-built templates let you design your mailers quickly and add the required customizations. You may also brand your items with your company logo, contact information, etc.
- Variable data printing: Send unique mailpieces to all customers and prospects to make them feel special. PostGrid’s online business mail delivery enables you to add variable data to your design to ship relevant materials to your audience and drive higher responses.
Conclusion
An effective direct mail marketing campaign can be a game-changer for your company, provided you do it right! You can skip the legwork of drafting, printing, and shipping your mailers using a business mail delivery service like PostGrid.
Our direct mail services help companies automate their tasks via our software or API integrations. We offer competitive pricing and flexible solutions to let them print and ship items according to their needs.
Drop an email at sales@postgrid.ca or sign up here to learn more about our online print and mail delivery business!
