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3075 14th Ave. #212, Markham,
ON, L3R 5M1, Canada
Canada Post Address Verification Alternative: PostGrid
Address Verification is quintessential for running a successful direct mail campaign for your business, and this much has always been clear. However, the truth is that many companies still overlook the need for an advanced address verification tool for their business.
Some businesses believe they can push through their direct mail address verification needs by using stock solutions from postal service providers. In contrast, others wrongly think spending money on advanced address verification tools is a waste.
Neither of the people mentioned above is right because when considered from an ROI or Return on Investment perspective, address verification tools enable you to save money by increasing your deliverability rate by as much as 99%.
Furthermore, many postal services do not offer an address verification capability and the ones that do have limited capabilities that simply can not satisfy Address Verification requirements for businesses.
However, such stock solutions may work exceptionally well for individual address verification needs. When it comes to Address Verification in Canada, the first place businesses often turn to is Canada Post, which makes sense considering that Canada Post is the country’s official postal service provider and has access to the most authoritative address database in the country.
But does Canada Post provide such an address verification service to businesses?
And if they do, what are the capabilities that it can offer your business?
Finally, how is it different from advanced address verification tools like PostGrid, which comes certified by SERP or the Software Evaluation and Recognition Program from Canada Post?
This article aims to give you a detailed comparison between Canada Post address verification and PostGrid address verification, which is one of the leading SERP-certified address verification service providers. Furthermore, we also take a look at how the Canada Post Autocomplete feature is different from PostGrid Address Autocomplete.
We also take a look at some of the more advanced features offered by third-party address verification providers like PostGrid, which includes geocoding capabilities.
The article will give you a comprehensive idea of address verification services provided by Canada Post and third-party service providers like PostGrid so that you can decide which one works best for your business.
Why Address Verification is Important For Your Business
Having a clean address database is a priority for many businesses, and rightfully so. Having an address database with bad data could cause a number of problems, and the most severe one among these is undelivered direct mail. This can eat into your expenses and create unnecessary loss and waste the valuable time and effort you put into personalizing and sending those direct mails.
You can either use Canada Post Data Management Services or make use of a certified vendor to clean up your address database. The latter is often the better choice for businesses as it has additional features that can help you streamline your direct mail operations. The advanced capabilities offered by third-party vendors like PostGrid are in every way better than the solution offered directly by Canada Post.
If we were to talk numbers, a third-party vendor like PostGrid boasts a high deliverability rate of 99% for the direct mails validated and delivered by them via Canada Post. This is huge and can potentially make a noticeable difference in the ROI of your direct mail campaigns. Furthermore, you also get the added benefit of a reduced postage rate for bulk mailing.
Also Read: What Does a Mail Delivery Business Do?
Canada Post Address Verification
As we have mentioned before, many businesses want to minimize their expenses by using stock solutions that are readily and often freely available. Although postal service like USPS has their own API that allows people to verify addresses they are neither free nor practical for business applications. That being said, unlike USPS, Canada Post does not offer an address verification service to individuals or businesses.
So, if you are looking for an address verification tool from Canada Post, you will be disappointed. However, Canada Post does recognize address verification software such as PostGrid through a SERP certification. SERP or Software Evaluation and Recognition Program is a postal certification issued by Canada Post that shows that the vendor or software can access the official address database of Canada Post.
The SERP certification is not just an indication that the vendor or software can access the official address database of Canada Post. SERP certification is also an indicator that software like PostGrid can get your accurate data which can ultimately ensure the deliverability of your direct mail.
So, if your business requires address verification capabilities, your best option is to go for a SERP-certified vendor like PostGrid, as the same can’t be availed from Canada Post.
In What Ways Can Companies Use Postcard Marketing?
We have already mentioned the importance of SERP or Software Evaluation and Recognition Program certification for an address verification service provider that verifies addresses inside Canada. The third-party vendor is assessed on their ability to process an address or batch of addresses. For a third-party vendor to be certified by the SERP, it must be able to identify different aspects of the given address.
Firstly the software must be able to tell whether an address is a valid one according to the official address database of Canada post. Secondly, the third-party software must be able to identify addresses that are found to be invalid but can be fixed. Lastly, the vendor must also be able to identify addresses that are invalid and can not be fixed.
In addition to all this, the SERP-certified vendors must be able to produce a statement of accuracy that states the accuracy score of the batch of addresses is processed. This statement for accuracy and its score is further used while placing different direct mails. Therefore, as long as a vendor comes with SERP certification, you have nothing to worry about as there is no question about their reliability.
Canada Post AddressComplete
AddressComplete is basically an international address finder that allows you to type in an address and find a match for it in the official address database maintained by the Canada Post. The AddressComplete form Canada Post is very similar to the address autocomplete API feature you often encounter in eCommerce websites.
Canada Post’s AddressComplete even comes equipped with a drag-and-drop feature and advanced search methods, which allows it to be a superior international address finder. Additionally, the AddressComplete enables you to carry out intelligent and rapid searches. This ultimately enables you to find the most accurate and relevant result for the address you feed to the system.
Autocomplete Address as You Type
As the name suggests, the AddressComplete feature from Canada Post completes the address you type into the system by suggesting the potential address. The address suggestion pops up even as you type in the address, and this enables you to find the address you are searching for. Furthermore, this feature can be implemented on your website, which can then be used for accurate data collection.
Works For Addresses Around The Globe
Another added advantage of using Canada Post’s AddressComplete is that it lets you search for addresses all around the globe. This means that you can type in any address, and the system will automatically detect the user’s country and conduct an address lookup based on that data. You can even choose the country you want to search by selecting the flag at the bottom right of the tool.
Easy Address Verification Setup
The AddressComplete feature from Canada Post is easy to use and very easy to set up as well. In a way, the AddressComplete from Canada Post is the easiest way for you to conduct an address verification, although it is not in its conventional form. Here, the system checks whether the address exists on its official address database, effectively validating the said address. However, businesses can’t afford to type in every address like this as they send out direct mail in bulk to prospects.
Get Greater Insights
The AddressComplete from Canada Post further provides you with great insights through reports that you can access through your dashboard. The dashboard allows you to carry out numerous actions such as managing your account settings, payment methods, and even setting usage restrictions. If you want, you can even customize your installations to better suit your unique business needs.
How to Use AddressComplete for Your Business?
Although AddressComplete can be considered an address verification tool, it can not be exclusively used for that purpose like the way we use third-party vendors such as PostGrid. This is mainly due to the fact that businesses often require bulk address verification capabilities, and it is impractical to type in each address one by one and check their validity.
However, you can use Canada Post’s AddressComplete for various other purposes. Some of the major applications of AddressComplete include online registration forms, eCommerce checkouts, and custom office applications. This will ensure that you have accurate data and make it highly convenient for the user to provide the needed data, ultimately boosting your conversions.
PostGrid Address Verification
PostGrid address verification is an advanced address verification that comes equipped with many features that can help you optimize direct mail campaigns like never before. As we have briefly said before, third-party address verification tools like Postgrid are geared toward businesses, and hence they are equipped with features that can complement their goals.
Access Canada Post’s Official Address Database
PostGrid is a service provider whose advanced address verification software is certified by SERP. This means PostGrid can access the official address database of Canada Post. The address database maintained by Canada Post is the official address database of the country and is considered the most reliable one you can possibly get access to.
Canada Post themselves use the same database for their postal mail deliveries, and hence it is updated regularly for new and changed addresses. Furthermore, the address verification process carried out by PostGrid takes place in different stages throughout which the given addresses are parsed and standardized.
Bulk Address Verification Capability
An important address verification capability of PostGrid that makes it stand out from the rest and makes it ideal for businesses is its bulk address verification capability. The bulk address verification capability of PostGrid is considered superior even among third-party vendors that offer similar services and capabilities. So, what is the reason behind this?
The reason is that you can bulk verify addresses by uploading a single CSV file that contains all the addresses you want to get verified. Many other systems still use a copy-paste approach for address verification which can take forever if your database is relatively large. The bulk verification using CSV files makes the whole operation easier for your business and saves you valuable time and effort.
Direct Mail Automation Capability
PostGrid is not merely an address verification tool. It offers a holistic solution to your direct mail requirements. You can easily automate the entire direct mail process using PostGrid’s system. This means once you have verified your addresses to be real and deliverable by Canada Post, you can have your direct mail sent to them from the same system with just the click of a button.
The direct mail automation offered by PostGrid is superior in every way. Not only can you validate your addresses, but you can also personalize your emails using PostGrid. The personalized mail can then be printed by PostGrid’s trusted print partners, who are certified to print top-quality postal mails. The direct mails can even be automated to be sent at the time or date you wish them to be sent.
PostGrid Address Autocomplete
As we have discussed above, Canada Post does offer an address autocomplete solution which you can use. But, an even better option will be to use PostGrid’s address validation API because not only will you get the capability to bulk verify addresses, but you also get the address autocomplete API and feature as an add-on. This itself makes PostGrid the best choice for businesses.
In terms of functionality, what PostGrid’s address autocomplete does is just about the same as what Canada Post’s AddressComplete does. You type in an address, and the system will suggest the accurate address for the same. Similar to Canada Post, this can be easily implemented on your website or landing pages. However, PostGrid’s version is more enticing because of its ability to bulk-validate addresses.
The applications of PostGrid’s address autocomplete are also similar to that of the AddressComplete from Canada Post. When enabled in landing pages, the address autocomplete feature encourages the user to take the desired action, which is generally to fill out a form. It is also used by eCommerce businesses on their checkout page to boost their conversion and reduce cart abandonment.
PostGrid Address Parsing
While Canada Post does not have a dedicated address verification process, PostGrid has an advanced address verification process that can get you the best possible results. The address verification process of PostGrid can even correct minor mistakes in the addresses that you provide to the system. To effectively carry out the address verification process, PostGrid carries out standardization and parsing processes.
Address parsing is merely the process of splitting or segmenting the given address into smaller components such as house number, street name, city, and so on. This allows for an easy address verification process. Furthermore, the parsing process helps you conduct more accurate address verification and even allows you to correct typos or minor mistakes in your provided address.
It is worth noting that different address parsing processes have different levels of accuracy, and PostGrid offers one of the best address parsing accuracies in the industry. Furthermore, the quality of the address parsing process will also, by extension, affect the quality of your address standardization and verification processes. Using an advanced system like PostGrid minimizes the risk of error in your address verification process.
Get Geocoding Capabilities Using PostGrid
Geocoding is an advanced capability that businesses are not yet fully familiar with. The process of geocoding converts the given address or location to geocodes or latitudinal and longitudinal coordinates. These lat-long coordinates or geocodes can then be used to play the location onto a map to get a more comprehensive idea of your target audience.
Geocoding is often carried out through dedicated geocoding APIs, which are specifically designed for this purpose. Even though services like Google and Bing do offer geocoding capabilities, they are typically considered unreliable for business applications. So, when an address verification API like PostGrid offers the feature on top of advanced address validation, you have practically won the lottery.
PostGrid can provide your business with the geocodes of the addresses verified through its API upon request. This means not only can you validate the address but also get them plotted onto a map for better marketing prospects. The geocodes of the location can reveal invaluable information about the locality and demographics, which in the hands of talented marketers can turn into a goldmine of opportunities.
Recognizing The Undeliverable Mails by Canada Post
The purpose of address verification for businesses is ultimately to determine whether direct mail is deliverable or not by Canada Post. Perhaps, understanding what sort of mail won’t be delivered by the Canada Post is more important than knowing which ones can be delivered. Undeliverable mail is pretty much any postal mail that for any reason can not be delivered to its addressed recipient. Below we discuss some of the common instances where mail is classified as undeliverable by Canada Post.
Incomplete or Invalid Address
If the address given in the direct mail is incorrect or if it is invalid, or if the given address is not found in the official address database kept by the Canada Post, then it is treated as undeliverable mail.
If the address you have written on a direct mail is non-existent, perhaps of a building that was demolished long ago, then the address is termed as undeliverable.
Addressee Moved Without a Mail Forwarding Request
If the addressee of your postal mail has moved to a new place without putting a mail forward request or the request has expired, then the mail is classified as undeliverable.
Addressee Refuse to Accept
The recipient or addressee of the mail always has the right to refuse to receive mail from the postal service, and if he/she chose to do so, then the mail is considered undeliverable.
Refused by Both Addressee And Sender
Sometimes a mail may get refused by both the addressee and sender even though a return address is provided on the mail. Such mail is also classified as undeliverable by Canada Post.
Refusal to Pay Postage Due
There are occasions when the addressee will simply refuse to pay the due postage charges, and in this case, the mail is classified as undeliverable too.
Loose Item in The Mail
For security reasons, any mail that is found to have any loose items inside can not be delivered to the recipient as they get classified as undeliverable.
Empty Wrapper or Carton
Canada Post does not deliver empty wrappers or Cartons as they could potentially create unnecessary problems, and hence they are also termed as undeliverable.
Given above are the most common type of undeliverable mails according to Canada Post. At least two of them can be rectified by using an address verification system like PostGrid. During the address verification or address validation process, the given address is checked against the official address database of Canada Post. Doing this ensures that the address is real and deliverable.
Canada Post vs PostGrid: Comparison Chart
|Batch/Bulk CSV Verification|
Also Read: Direct Mail Types
Canada Post Address Verification is only possible through its AddressComplete feature in which you have to type in the addresses one by one and check for their validity. This is a very impractical approach to address verification for businesses, especially given that several third-party vendors can easily bulk-verify addresses.
Therefore, you must choose an address verification system that comes certified by SERP or Software Evaluation and Recognition Program to ensure the quality of the addresses. PostGrid comes equipped with features that can cater to all your direct mail needs.
The advanced features allow you to validate the deliverability of addresses, personalize your direct mail, and even automate the process for better accuracy. The SERP-certified PostGrid ensures the maximum deliverability of your direct mail with address verification.
Furthermore, it also enables you to implement an advanced address autocomplete feature on your website as well as landing pages. By the end of the day, using a third-party vendor like PostGrid gives you access to advanced features and a one-step solution to all your direct mail needs.